CL Joias

CL Joias, operating under the brand Casa Laranjeira, is a Brazilian jewelry company with more than 25 years of experience designing versatile, affordable pieces

RetailConsumer GoodsLuxury Goods cljoias.com.br ↗ LinkedIn ↗

Company facts

Founded
1997
Employees
200
Headquarters
Brazil
Type
Franchise

About

CL Joias, operating under the brand Casa Laranjeira, is a Brazilian jewelry company with more than 25 years of experience designing versatile, affordable pieces that enable women to express their personality. The family‑owned business began in 1997, professionalized in 2015 under second‑generation leadership, and launched Brazil’s first jewelry franchise network in 2020. Today the company operates 27 stores, including 14 franchise locations across 10 states, delivering high‑quality, trend‑responsive jewelry for everyday and milestone moments.