Cowboy

Cowboy, founded in 2017 in Brussels, designs and sells the world's most connected electric bike for urban riders, integrating hardware, software, and subscripti

ManufacturingDesignConsumer Goods ManufacturingSporting & Athletic Goods ManufacturingElectrical Equipment, Appliance & Component ManufacturingIndustrial DesignSustainable/Green DesignUX/UI Design cowboy.com ↗ LinkedIn ↗

Company facts

Founded
2017
Employees
200
Headquarters
Belgium
Type
Startup

About

Cowboy, founded in 2017 in Brussels, designs and sells the world's most connected electric bike for urban riders, integrating hardware, software, and subscription services to create a seamless mobility experience. The company focuses on high‑performance electric bikes, a cloud‑based connectivity platform, and a full‑service ecosystem that covers sales, maintenance, and data analytics. Cowboy’s commitment to sustainability is reflected in its B‑Corp certification and its mission to build better bikes, better people, and a better world. Its award‑winning design and presence in more than 2,500 cities across Europe and the US underscore its position as a leading innovator in the electric‑bike industry.