Diamonds Direct

About

Diamonds Direct, founded in 1995 and headquartered in Charlotte, North Carolina, is one of the largest U.S. retailers of fine jewelry and diamonds. The company sources its gemstones directly from the world's leading diamond hubs, enabling it to offer a curated selection that meets rigorous quality standards and transparent pricing. In addition to its flagship showrooms, Diamonds Direct supports community impact through the Diamonds Direct Foundation, partnering with local nonprofits across more than 30 communities. The company cultivates a culture of pride, joy, and ownership, empowering employees - known as 'Rhinos' - to build fulfilling careers within a collaborative, family-like environment. This combination of direct sourcing, customer-centric service, and employee empowerment distinguishes Diamonds Direct in the luxury goods industry.