HUF

HUF Worldwide, established in 2002 by professional skateboarder Keith Hufnagel, is a globally recognized streetwear and lifestyle brand.

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Company facts

Founded
2002
Employees
200
Headquarters
United States
Type
Mid-Size

About

HUF Worldwide, established in 2002 by professional skateboarder Keith Hufnagel, is a globally recognized streetwear and lifestyle brand. Originally a boutique retailer of curated skate and sneaker brands, HUF quickly evolved into a sought-after label in its own right, designing and producing a comprehensive line of apparel and accessories. HUF distinguishes itself through a strong connection to skate culture, a commitment to quality, and a distinctive aesthetic that resonates with both core skateboarding enthusiasts and the broader streetwear community. The company offers a dynamic and creative environment for professionals passionate about fashion, action sports, and brand development.