Journal of Consumer Behaviour
The Journal of Consumer Behaviour (JCB) is an international, double‑blind peer‑reviewed academic journal that publishes high‑quality theoretical and empirical r
Company facts
- Founded
- 2001
- Employees
- 50
- Headquarters
- Australia
- Type
- Academic
About
The Journal of Consumer Behaviour (JCB) is an international, double‑blind peer‑reviewed academic journal that publishes high‑quality theoretical and empirical research on consumer psychology, marketing, consumer attitudes, relationship marketing, consumption behavior, and sustainability. It offers a multidisciplinary platform for scholars to advance understanding of consumer behaviour within the social sciences. JCB holds an ABDC “A” rating, ABS 2, SJR Q1 ranking, with an Impact Factor of 5.2 and a CiteScore of 8.7, providing authors with strong visibility and credibility. Led by Editors‑in‑Chief Prof. Steven D’Alessandro and Prof. Varsha Jain, the journal connects researchers to cutting‑edge insights and a global academic community.