New Zealand Story
New Zealand Story is the organization responsible for protecting, enhancing, and promoting Brand New Zealand on a global stage.
Company facts
- Founded
- 2013
- Employees
- 50
- Headquarters
- New Zealand
- Type
- Government
About
New Zealand Story is the organization responsible for protecting, enhancing, and promoting Brand New Zealand on a global stage. They empower New Zealand businesses and government agencies to effectively communicate a consistent and compelling national narrative to international audiences, driving opportunities for export, investment, and tourism. Core services include providing market insights, a comprehensive toolkit of visual and presentational resources, and showcasing successful case studies of New Zealand businesses leveraging the nation’s brand. They also administer the FernMark program, a certification that visually connects products and services to New Zealand’s reputation for innovation, integrity, and stewardship, helping to build trust and recognition in international markets.