Pricer
Pricer is a global technology leader that enables retailers to digitize their in‑store experience through electronic shelf label (ESL) systems and a suite of Io
Company facts
- Founded
- 1991
- Employees
- 200
- Headquarters
- Sweden
- Type
- Enterprise
About
Pricer is a global technology leader that enables retailers to digitize their in‑store experience through electronic shelf label (ESL) systems and a suite of IoT‑powered solutions. Founded in Sweden in 1991 and listed on Nasdaq Stockholm, the company has deployed over 380 million ESLs across 28 000 stores in more than 80 countries, helping retailers deliver real‑time pricing, dynamic product placement, and seamless in‑store communication. By offering scalable, energy‑efficient hardware and cloud‑based software that integrate easily with existing retail infrastructures, Pricer drives higher sales, improved operational efficiency, and a more engaging shopping journey. Its portfolio includes ESL hardware, optical wireless networks, inventory management tools, click‑and‑collect integration, and advanced analytics, positioning Pricer as a trusted partner for retailers seeking smart, future‑ready store digitization.