Smartwool
Smartwool designs and manufactures high‑performance outdoor apparel and socks made from Merino wool, prioritizing comfort, durability, and performance for adven
Company facts
- Founded
- 1994
- Employees
- 200
- Headquarters
- United States
- Type
- Small Business
About
Smartwool designs and manufactures high‑performance outdoor apparel and socks made from Merino wool, prioritizing comfort, durability, and performance for adventurers. Founded in 1994, the company pioneered performance Merino wool ski socks, establishing a reputation for innovation that continues to drive its product development. Smartwool emphasizes a community‑driven culture that encourages outdoor exploration, supported by a transparent supply chain and advocacy initiatives that promote sustainable practices. As a VF Corporation brand, Smartwool benefits from a global partnership while maintaining its distinct focus on quality, comfort, and environmental stewardship for outdoor enthusiasts worldwide.