Visit Central Florida
Visit Central Florida is the official tourism and marketing organization for Polk County, operating as a division of the county government.
Company facts
- Founded
- 1986
- Employees
- 50
- Headquarters
- United States
- Type
- Government
About
Visit Central Florida is the official tourism and marketing organization for Polk County, operating as a division of the county government. Its core mission is to raise the region’s profile in the global marketplace, attract visitors, and generate revenue through the tourist development tax, thereby supporting local economic growth and infrastructure. The agency promotes Polk County’s strategic location between Orlando and Tampa, its diverse attractions—such as LEGOLAND Florida, Safari Wilderness Ranch, Streamsong Resort, historic sites, and extensive natural resources—to increase visitation and economic impact. Services include marketing, advertising, public relations, visitor services, and the coordination of meetings, conventions, and destination marketing initiatives.