VisitScotland.org
VisitScotland.
Company facts
- Founded
- 1969
- Employees
- 1,000
- Headquarters
- United Kingdom
- Type
- Government
About
VisitScotland.org is Scotland’s national tourism authority, dedicated to driving economic growth by expanding the value of tourism and events. The agency focuses on market development, business and experience development, and place and destination development to create sustainable, high‑quality visitor experiences. As a leader in responsible tourism, it partners with businesses to promote Scotland as a destination that benefits both visitors and local communities. Its service portfolio spans marketing, partnership initiatives, visitor information, digital media, PR, and business advice, supporting the growth of the visitor economy. VisitScotland.org also fosters an inclusive, progressive workplace that prioritises flexible, sustainable work practices, positioning it as an employer of choice.