Ad Operations - Mobile Performance

JOB/COMPANY SUMMARY:
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Born in India, built for the world \u2014 Xapads is a 20\-year\-strong programmatic force with offices in New York, London, Dubai, Singapore, Jakarta, and more. We\u2019re not just present in global markets \u2014 we\u2019re making waves. With our in\-house platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTV DSP), we empower 200+ leading brands and agency partners, including GroupM, Publicis, OMD, and Dentsu.<\/span><\/span><\/span><\/span><\/span>
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Our supply operations span across Banner, Native, Video, In\-App, CTV, and Web \u2014 and we pride ourselves on quality, scale, and speed. Backed by deep integrations with top\-tier publishers, OEM,s and App Developers. <\/span><\/span><\/span><\/span><\/span>
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Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, we believe in building not just careers, but legacies.<\/span><\/span><\/span><\/span><\/span>
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ABOUT THE JOB:<\/b>
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The Job revolve around helping Brands, agencies and advertisers to tap the untapped audience via Mobile performance (Mobile / App user acquisition). A chance of working directly with various Premium supply channels and to understand the depth of In App user acquisition.
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We are looking for an experienced and talented success manager with strong analytical skills around Mobile Performance campaigns.
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JOB RESPONSIBILITIES:
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  1. Responsible for identifying and managing Mobile Performance campaign\u2019s KPIs over the lifecycle of campaign execution.
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  2. Working on execution of campaigns (KPIs, Fraud Hygiene, P&L) over Mobile App attribution platforms like Appsflyer, Branch.io, Adjust, Kochava, and Singular.
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  3. Execution of campaigns on various premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.
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  4. Analyse campaign data, make applicable optimizations to campaigns to meet the campaign goals.
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  5. To be the key point of contact between the supply, sales and data operations teams while leading the account management of the accounts allocated.
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  6. Generating reports, and sharing campaign insights with the sales team / advertisers to create opportunities for up\-sell cross\-sell for sales teams.
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  7. Work as campaign delivery to ensure smooth campaign operations and optimizations for each campaign to achieve revenue goals.
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    QUALIFICATIONS AND SKILLS:
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    1. Minimum of 4 Years of experience in Campaign execution of Mobile Performance Campaign.
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    2. Well versed with life cycle of User acquisition via In\-App marketing.
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    3. In\-depth understanding of Mobile measurement partner (MMP) like Appsflyer, Branch.io, Adjust, Kochava, and Singular.
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    4. Preference to candidates having experience in mobile user acquisition and re\-engagement activity over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.<\/span><\/span>
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      Additional Advantage:<\/b>
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      • Knowledge of HTML, CSS, React.js + Python Server + AI APIs+ ML/ AI Processing
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        HOW TO APPLY:<\/b>
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        To apply for this position, send an email to our careers mailbox (<\/span><\/span>careers@xapads.com<\/span><\/span><\/a>). In the email make sure to include your resume and any additional information you would feel relevant for this role.
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