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airasia

AI Content Engineer

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Job Description

Your role as a(n): AI Content Engineer

We are seeking an AI Content Engineer to design, automate, and orchestrate cutting-edge generative media workflows, far beyond simple prompting. This role is for a technical creator who thrives at the intersection of AI engineering, API integration, and creative media production.

You will leverage Google’s AI stack, including Gemini, Veo, Imagen, and NotebookLM to produce brand-aligned, high-quality text, image, and video content at scale. You’ll own the entire pipeline: from preparing and structuring inputs, integrating APIs, and grounding models in proprietary content, to deploying automated systems and evaluating outputs for quality, creativity, and accuracy.

This is a unique opportunity to shape the voice, visuals, and storytelling of our brand while working hands-on with the latest in multimodal AI technology.


Key Responsibilities

  • Architect Generative AI Workflows: Design and implement scalable, automated pipelines for text, image, and video content creation using Google AI tools (Gemini, Veo, Imagen) on Vertex AI.

  • API Integration & Automation: Build robust integrations with REST APIs using Python or JavaScript to connect AI services, automate tasks, and ensure reproducibility.

  • Ground AI Models in Brand Context: Use NotebookLM and Retrieval-Augmented Generation (RAG) techniques to ensure factual accuracy, tone consistency, and creative alignment.

  • Prepare High-Quality Inputs: Curate and structure brand guides, datasets, and media assets for optimal AI performance.

  • Content Evaluation: Implement both automated and manual review processes to assess AI-generated content for quality, coherence, and engagement.

  • Cloud Resource Management: Deploy, monitor, and optimize AI workloads on Google Cloud Platform with a focus on performance and cost efficiency.

  • Cross-Functional Collaboration: Partner with creative, marketing, and instructional teams to ensure AI outputs meet brand and audience expectations.


Qualifications & Skills Required

  • Bachelor’s degree in Computer Science, Data Science, AI, or related field (or equivalent hands-on experience).

  • Strong programming skills in Python or JavaScript, with experience in REST API integration.

  • Hands-on experience with Google Cloud AI tools (Vertex AI, Gemini API, Veo, Imagen).

  • Proven ability to design and automate content workflows for creative media projects.

  • Familiarity with prompt engineering, context optimization, and RAG techniques.

  • Ability to critically evaluate AI-generated outputs for both technical accuracy and creative quality.

Preferred Qualifications

  • Master’s degree in AI, Data Science, or related field.

  • Experience with multimodal AI applications, especially video generation models (Veo, Sora).

  • Knowledge of data preparation and asset management for generative AI.

  • Familiarity with MLOps principles for managing creative AI pipelines.

What We’re Not Looking For

This is not a prompt-only role. If your experience is limited to using AI chat tools without building automated workflows, integrating APIs, or preparing structured datasets, this position is not the right fit. We’re looking for builders and orchestrators who can make AI work at scale.


Why Join Us?

  • Work with state-of-the-art AI models to shape our brand’s creative future.

  • Drive innovation at the intersection of technology and storytelling.

  • Influence both technical infrastructure and creative direction.

  • Join a forward-thinking team that merges deep technical expertise with creative vision.

GET TO KNOW AirAsia Next:

Brand AA Sdn Bhd manages intellectual property developed for the group focusing on the creation, management, licensing and enforcement of the airasia brand. Covering a range from trademarks to brand identity, content and merchandise.


GET TO KNOW US:

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you). Today, we’re more than just an airline.


We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.


Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.


Search Firm Representatives - We do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any of our employees without a valid written search agreement in place will be deemed as our sole property. No fee will be paid when a candidate is hired by us as a result of an agency referral when there is no pre-existing agreement in place.