Function:<\/b> Creative Production
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The role in one line:<\/b> You own every video that LumaLabs/Glowvé puts out \u2014 from the script to the final cut \u2014 using AI generation tools, traditional editing, and a deep understanding of what makes skincare content stop the scroll.
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Context:<\/b> This is a dedicated, focused role. One person. One job. Video. We are not looking for someone who does video on the side alongside other responsibilities. We need someone whose entire working day is producing high\-quality video content for organic social and paid ads \u2014 and who has gone deep enough on AI video tools to use them at a professional level.
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What you'll own:<\/b>
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AI Video Production<\/i>
<\/p>- Use Higgsfield AI, Kling, Runway, or equivalent platforms to generate cinematic, UGC\-style, and product\-first video content
<\/li> - Produce ad creatives in multiple formats \u2014 UGC style, talking head, before/after, product showcase, unboxing, routine videos
<\/li> - Generate multiple hook variations for every concept so the marketing team always has options to test
<\/li> - Stay current on which AI video platforms and models are producing the best output \u2014 the tools are evolving weekly
<\/li><\/ul>Scripting & Hooks<\/i>
<\/p>- Write scripts and hooks for every video before production begins
<\/li> - Understand that the first 3 seconds determine everything \u2014 the hook is not an afterthought
<\/li> - Adapt scripts for different formats \u2014 a 15\-second ad hook is different from a 60\-second educational Reel
<\/li> - Brief on\-camera talent or voiceover when needed
<\/li><\/ul>Video Editing<\/i>
<\/p>- Edit AI\-generated and filmed footage into polished final cuts using CapCut, Premiere Pro, or equivalent
<\/li> - Add captions, transitions, sound design, trending audio, and text overlays
<\/li> - Deliver platform\-optimised cuts \u2014 9:16 for Reels and TikTok, 1:1 for feed, 16:9 where needed
<\/li> - Maintain LumaLabs/Glowvé's visual consistency across every piece of content
<\/li><\/ul>Volume & Speed<\/i>
<\/p>- Minimum 4 organic video pieces per week for Instagram and TikTok
<\/li> - Minimum 3 ad creative variations per campaign brief, delivered within 48 hours
<\/li> - React to trends \u2014 when something is peaking, produce a reactive piece within 24 hours using AI generation speed
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Requirements<\/h3>
Must have:<\/b>
<\/p>- Actively uses AI video generation tools daily \u2014 Higgsfield, Kling, Runway, or equivalent. Not just aware of them, fluent in them
<\/li> - Strong video editing skills \u2014 CapCut at minimum, Premiere Pro or DaVinci Resolve preferred
<\/li> - Can write a hook and script from scratch \u2014 understands pacing, tension, and what makes someone keep watching
<\/li> - Has produced video content specifically for paid ads \u2014 knows the difference between a video that gets views and one that drives sales
<\/li> - Portfolio must include AI\-generated video content \u2014 not stock footage, not traditional filming only
<\/li> - Understands platform differences \u2014 what works on TikTok vs Instagram Reels vs Facebook feed
<\/li><\/ul>Strong plus:<\/b>
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