Area Sales Manager

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Key Responsibilities<\/span><\/span><\/b><\/span> <\/span>
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Sales & Business Development<\/span><\/span><\/b><\/span> <\/span> <\/span>
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Achieve monthly, quarterly, and annual sales targets for the assigned territory.<\/span><\/span><\/span>
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Drive primary and secondary sales growth across General Trade, Modern Trade, and HORECA channels.<\/span><\/span><\/span>
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Identify new business opportunities and expand market penetration.<\/span><\/span><\/span>
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Develop and execute sales strategies to maximize revenue and market share.<\/span><\/span><\/span>
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Distributor & Channel Management<\/span><\/span><\/b><\/span> <\/span> <\/span>
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- Appoint, manage, and motivate distributors for effective market coverage.<\/span><\/span><\/span>
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- Monitor distributor ROI, stock levels, billing, and collections.<\/span><\/span><\/span>
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- Ensure smooth supply chain coordination and product availability in the market.<\/span><\/span><\/span>
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- Build strong relationships with retailers, wholesalers, and institutional clients.<\/span><\/span><\/span>
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  Team Management<\/span><\/span><\/b><\/span> <\/span> <\/span>
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  - Lead, train, and monitor Sales Officers, Sales Promoters, and field executives.<\/span><\/span><\/span>
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  - Conduct regular market visits with the sales team to review performance and market execution.<\/span><\/span><\/span>
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    Market Execution & Branding<\/span><\/span><\/b><\/span> <\/span> <\/span>
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    - Ensure proper product visibility, merchandising, and execution of promotional activities.<\/span><\/span><\/span>
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    - Monitor competitor activities, pricing, schemes, and market trends.<\/span><\/span><\/span>
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    - Implement marketing campaigns and trade activation programs effectively.<\/span><\/span><\/span>
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      Reporting & Analysis<\/span><\/span><\/b><\/span> <\/span> <\/span>
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      - Prepare sales forecasts, MIS reports, and market intelligence updates.<\/span><\/span><\/span>
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      - Analyse sales performance data and recommend corrective actions.<\/span><\/span><\/span>
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      - Ensure timely collections and adherence to company policies.<\/span><\/span><\/span>
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        Requirements<\/span><\/span><\/b><\/span> <\/span> <\/span>
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        Bachelor\u2019s degree in Business, Marketing, or related field. MBA preferred.<\/span><\/span><\/span>
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        3\u20135 years of experience in the beverage, FMCG, or Food industry sales.<\/span><\/span><\/span>
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        Proven experience in handling distributors and channel sales.<\/span><\/span><\/span>
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        Strong understanding of HORECA, General Trade, and Modern Trade channels.<\/span><\/span><\/span>
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        Excellent leadership, negotiation, and communication skills.<\/span><\/span><\/span>
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        Proficiency in MS Excel and sales reporting tools.<\/span><\/span><\/span>
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        Willingness to travel extensively within the assigned territory.<\/span><\/span><\/span>
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        Desired Skills<\/span><\/span><\/b><\/span> <\/span> <\/span>
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        Territory management<\/span><\/span><\/span>
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        Distributor handling<\/span><\/span><\/span>
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        Team leadership<\/span><\/span><\/span>
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        Sales forecasting<\/span><\/span><\/span>
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        Negotiation & relationship management<\/span><\/span><\/span>
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        Market expansion strategy<\/span><\/span><\/span>
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        Problem\-solving and decision\-making<\/span><\/span><\/span>
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        Working Conditions<\/span><\/span><\/b><\/span> <\/span> <\/span>
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        Extensive field travel required.<\/span><\/span><\/span>
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        6\-day working week.<\/span><\/span><\/span>
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        Fast\-paced and target\-driven environment.<\/span><\/span><\/span>
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