AREA SALES MANAGER (ASM)<\/span><\/b>
<\/h1>

Experience:<\/span><\/b> 10\u201315+ Years
Reporting To:<\/b> Business Head / CEO
Location:<\/b> [State / Region]<\/span><\/p>

<\/span>Role\nObjective:<\/span><\/b>
<\/h3>

Drive regional business growth, build\nstrong distribution networks, and lead high\-performance sales teams.<\/span>
<\/p>

<\/span>Key KPIs:<\/span><\/b>
<\/h3>

● <\/span><\/span><\/span>Regional revenue growth<\/span>
<\/p>

● <\/span><\/span><\/span>Market share expansion<\/span>
<\/p>

● <\/span><\/span><\/span>Distributor network strength<\/span>
<\/p>

● <\/span><\/span><\/span>Team performance &\nretention<\/span>
<\/p>

● <\/span><\/span><\/span>Profitability & ROI<\/span>
<\/p>

<\/span>Key\nResponsibilities:<\/span><\/b>
<\/h3>

Business Growth<\/span><\/b>
<\/p>

● <\/span><\/span><\/span>Achieve regional sales targets<\/span>
<\/p>

● <\/span><\/span><\/span>Drive expansion into new\nmarkets<\/span>
<\/p>

Distributor Network<\/span><\/b>
<\/p>

● <\/span><\/span><\/span>Appoint and manage super\nstockists & distributors<\/span>
<\/p>

● <\/span><\/span><\/span>Ensure strong primary sales\npipeline<\/span>
<\/p>

Team Leadership<\/span><\/b>
<\/p>

● <\/span><\/span><\/span>Lead SSOs, SOs, TSIs<\/span>
<\/p>

● <\/span><\/span><\/span>Build a high\-performance sales\nculture<\/span>
<\/p>

Strategy & Execution<\/span><\/b>
<\/p>

● <\/span><\/span><\/span>Plan pricing, schemes, and\npromotions<\/span>
<\/p>

● <\/span><\/span><\/span>Align with company growth\nstrategy<\/span>
<\/p>

Control Tower Management<\/span><\/b>
<\/p>

● <\/span><\/span><\/span>Monitor dashboards and KPIs<\/span>
<\/p>

● <\/span><\/span><\/span>Ensure discipline across the\nregion<\/span>
<\/p>

<\/span>Systems:<\/span><\/b>
<\/h3>

● <\/span><\/span><\/span>Full ownership of Sales\nDashboards + SFA systems<\/b><\/span>
<\/p>

● <\/span><\/span><\/span>Data\-driven decision making<\/span>
<\/p>

<\/span>Qualification:<\/span><\/b>
<\/h3>

● <\/span><\/span><\/span>Graduate / MBA preferred<\/span>
<\/p>

● <\/span><\/span><\/span>10\u201315+ years FMCG experience<\/span>
<\/p>

<\/div><\/span>

Benefits<\/h3>

• Provident fund<\/span>
  <\/li>
• Travel allowence + Daily allowence<\/span><\/li><\/ul>
  
  <\/div><\/span>