Art Director
About Ogilvy
Memac Ogilvy is one of the leading creative networks in MENA with its flagship office in the UAE and a strong local footprint in the GCC and North Africa. It is part of the formidable worldwide Ogilvy network. It’s the only truly integrated comms network – with beyond Brand & Advertising, a deep PR & Influence, Social Media Performance and Customer Engagement & Digital capability under 1 P&L and under single leadership. Memac Ogilvy is about Making Brands Matter. We deliver on this by combining expert and new capabilities for modern marketing solutions (we are not a traditional advertising agency anymore) with solid project management expertise for agile and effective delivery as well as through a passionate talent agenda.
The agency is the most awarded Middle Eastern agency in Cannes as well as a big winner at the local award show Lynx. It counts over 600 staff members.
What You’ll Do:
Creative Management:
- Think creatively and devise imaginative and intelligent advertisements based on client briefs.
- Push boundaries of original thinking to explore new creative solutions.
- Communicate creative ideas effectively to a wide audience of varying levels of creative knowledge.
- Translate the strategic creative concept into different creative executions to be presented to the client.
- Execute creative ideas to the highest standard involving and communicating with the necessary creative team.
- Modify initial ideas into workable concepts until the client is satisfied.
- Align the copy with art direction and vice versa.
- Deliver work to brief on time and on budget, to the highest quality.
- Develop smart, single-minded ideas that are on strategy.
- Maintain proper layout and conceptual execution throughout all phases of campaign.
- Develop creative ideas and concepts, often in partnership with the creative team.
- Present ideas to colleagues and clients.
- Update digital media with snappy, timely content.
- Amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients.
- Oversee campaigns through the production stage to completion.
- Work on several campaigns at once, sometimes under pressure and often to tight deadlines.
Responsibilities:
- Deliver work to brief on time and to quality standards and quantity required.
- Grasp the concept of idea versus execution and understand ideas when identified by others.
- Identify ideas in own work and explain it clearly.
- Push boundaries when it comes to execution and finding new techniques in Art direction.
- Articulate their own creative ideas to other team members with support from managers.
- Understand and appreciate the nature and value of brands.
- Approach all activity within the context of 360 Degree Brand Stewardship.
- Act in the best interest of the brand at all times.
- Generate lots of fresh, original ideas from a brief.
- Push boundaries of original thinking to explore new creative solutions.
- Begin to develop a basic knowledge of creative formats.
- Align the copy with art direction and vice versa.
- Work collaboratively with creative partner.
- Collaborate and communicate with team members at all times regarding deadlines, revisions, quality control and new work.
- Work well under pressure.
- Be highly motivated and well organized.
- See other people's point of view, accept and address feedback.
- Assume all administrative responsibilities for making given duties feasible.
- Actively seek inspiration from the external environment to influence creativity.
- Familiarize themselves with the product and competitor activities in the market.
- Be proficient in discussing the client's core message and target audience.
- Build key relationships with Account Management, Planning & Traffic departments.
- Meet regularly with relevant departments to discuss the client's requirements and core messages.
- Portray a helpful and innovative image for the Creative Department.
What You’ll Need:
- Strong listening skills to fully understand the brief.
- Familiarity with Typography and a good feeling for its appropriate use.
- Practical knowledge of Photography.
- Good knowledge of artwork preparations and its appropriate use for reproduction in various media.
- Solid knowledge of required languages and their relevant design skills.
- Ability to remain up-to-date with new ideas, techniques and styles (i.e., art, films, TV programmes, music, fashion, trends etc.).
- Understanding and appreciation of the nature and value of their clients' brands.
- Ability to generate lots of fresh, original ideas from a brief.