Assistant Cake Shop Manager -Festive Sales

ESSENTIAL DUTIES AND RESPONSIBILITIES Include the following. Other duties may be assigned.

Operations

• Oversee daily Deli operations (retail and online orders) ensuring smooth service execution

• Maintain product quality, presentation, and merchandising standards

• Ensure cleanliness, food safety, and compliance at all times

• Monitor guest experience and handle feedback promptly

Sales & Marketing

• Drive revenue across retail, e-shop, and festive campaigns

• Lead upselling and sales initiatives within the team

• Work closely with Marketing Manager on promotions, launches, and festive campaigns

• Monitor sales trends and optimize product availability

Financial & Cost Management

• Manage outlet P&L, including revenue, cost control, and profitability

• Control food, packaging, and operating costs

• Forecast demand, especially for festive periods

• Manage inventory, ordering, and par stock levels to minimize wastage

E-Commerce & Festive Management

• Oversee festive takeaway operations and execution

• Ensure accurate e-shop setup (products, pricing, availability)

• Coordinate order fulfilment to ensure timely and accurate delivery

People Management

• Supervise, train, and motivate team members

• Plan staff roster based on business needs

• Conduct daily briefings on sales, promotions, and operations

• Maintain discipline, grooming, and performance standards

Operational Control

• Ensure equipment, displays, and facilities are well maintained

• Monitor stock, expiry, and storage conditions

• Maintain proper handling of packaging and takeaway items

Requirements:

• Minimum GCE ‘O’ Level or equivalent

• At least 3 years’ experience in F&B retail, or similar operations

• Experience in festive sales and e-commerce preferred

• Strong P&L, cost control, and inventory management skills

• Proven ability to drive sales and execute promotions

• Good collaboration with Marketing teams

• Strong planning and organizational capability (especially festive periods)

• Good communication and team management skills

• Proficient in Microsoft Office and POS/e-commerce systems