Assistant Director of Sales & Marketing / Director of Sales - InterContinental Singapore
YOUR DAY TO DAY
- Direct Sales team to manage account base to maximise performance across all revenue streams (Corporate, Leisure & Groups)
- Development of sales strategies and action plans to ensure plans are implemented, results are monitored and goals are achieved – launch tactical promotions if required
- Develop solid understanding of numbers to evaluate revenue performance, understand profit contribution to GOP and monitor sales department’s impact on hotel profitability
- Constantly evaluate business potential and opportunities in new geographical markets and across new market segments
- Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan as well as financial plans.
- Monitors competitors’ activities and assists in marketing intelligence
- Builds profile within local market place through attendance at various events and local market place
- Engage with guests and customers within the hotel, at client events, industry gatherings and other social functions
- Foster a positive and productive work environment, builds, motivates, and leads an effective team that delivers results and is highly engaged
- Coaching and mentoring of the Sales team through the development of personal development plans to either improve in their current role or set them up for next role
- Develop and maintain strong relations with stakeholders whose support, cooperation, and services are critical to the success of sales
- Work closely with the leadership team to ensure quality product delivery, design products and concepts to improve the customer experience, and maximise revenue and profit.
- Travel when required to promote the hotel and develop potential business in other markets
- Ensure active management of individual GAPs and personal development plan.
- Other duties as assigned by Director of Sales & Marketing or the management
What we need from you
- Diploma/Degree in Business or Hospitality management or related disciplines
- Minimum 5 years’ sales experience, preferably in luxury hotel or hospitality.
- Strong presentation, commercial and communication skills
- Strong interpersonal skills to develop and foster beneficial relationships
- High level of passion, enthusiasm and drive for result
- High level of common sense and high skill of problem solving and decision making
- In-depth knowledge of sales principles and techniques
- Strategic and tactical thinker - ability to develop strategic sales plans, establish goals and objectives, set performance targets and deliver projects on time
- Keeps abreast of changes and assesses trends in market conditions and consumer buying behaviour to create strategies that drive business opportunities
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