Assistant Director, Social Media

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Job Title

Department

Advancement Digital Content

Worker Type

Regular

Pay Type

Salary

Position Salary Minimum

$48,000

Position Salary Maximum

$52,000

Salary will be commensurate with the level of the position, education, and experience.

Scheduled Weekly Hours

Benefit Eligible

Yes

Screening Date

2026-07-10

Job Description Summary

The Assistant Director, Social Media serves as the day-to-day manager and content lead for the Division of University Advancement’s social media presence, with a strong focus on Miami University’s alumni-facing accounts. This role is responsible for creating engaging, platform-optimized content, actively managing online communities, and staying ahead of emerging social media trends to enhance alumni engagement and connection.

Job Description

As part of the Multi-Channel Creative team, the assistant director will report directly to the Associate Director, Multi-Channel Creative, and collaborate closely with designers, writers, and marketing strategists to develop compelling storytelling that highlights alumni experiences, promotes key initiatives, and strengthens the Miami alumni community.

This is a full-time, fixed-term position supported by limited-term funding currently available through June 30, 2030. Continuation beyond that date will depend on available funding and business need.

Miami University is a public university founded in 1809 with over 240,000 alumni and 20,000 enrolled students. With its close proximity to the city of Cincinnati, a nationally recognized excellence in undergraduate education, and a tremendously loyal alumni base, there is a significant opportunity to increase fundraising support from alumni, friends, and partners, as well as enhance alumni engagement.

The Division of University Advancement is committed to creating an inclusive work environment where all people feel safe, valued, and respected.

Miami University recognizes that technology enables us to find new ways of providing first class service and workplace flexibility. This position is approved for remote work on a hybrid basis, following a successful period of six (6) months of employment. Remote work is a working arrangement that can be modified or revoked by Miami University at any time for any reason.

Essential Duties

Social Media Account Management & Community Engagement

Manage day-to-day operations of Miami University Advancement and alumni social media accounts, including scheduling, publishing, and real-time engagement
Actively monitor and respond to messages, comments, and mentions to foster a positive and engaging online alumni community
Build and nurture relationships with alumni through thoughtful, timely interactions and community management best practices

Content Creation & Storytelling

Create engaging, platform-specific content that highlights alumni stories, achievements, and experiences
Develop and execute content for alumni events, holidays, campaigns, and key university moments
Capture and/or edit photo and video content; collaborate with designers to produce visually compelling assets
Stay on top of social media trends, use of digital tools and AI, and proactively incorporate relevant formats, themes, and storytelling approaches
Identify and elevate authentic alumni voices to strengthen connection and affinity

Strategy & Trend Awareness

Monitor social media trends, platform updates, and audience behaviors to inform content strategy
Monitor and analyze social media performance, translating engagement, reach, and audience insights into monthly reporting and actionable recommendations that inform content strategy and optimize campaign effectiveness
Bring forward new ideas and opportunities to keep Miami’s alumni channels fresh, relevant, and engaging

Campaign Collaboration

Incorporate key initiatives of the THRIVE Strategic Plan into work and report metrics to THRIVE Committee on Strengthening Alumni Engagement.
Support and execute social media components of integrated campaigns with a focus on alumni engagement
Partner with internal teams to align messaging and amplify key initiatives through social storytelling
When applicable, attend and/or work alumni events that may be hosted after hours

Cross-Campus Collaboration

Serve as an active participant in the Miami University social media community of practice
Share insights, trends, and opportunities while ensuring alignment with university-wide standards and best practices

Minimum Qualifications:

Bachelor’s degree and proven experience managing social media channels in a professional setting
Demonstrated experience using analytics tools to monitor performance and translate data into actionable recommendations
Experience creating or editing photo and video content for social media

Required Knowledge, Skills, and Abilities:

Strong writing and editing skills with a clear understanding of platform-specific best practices
Ability to manage multiple deadlines in a collaborative environment

Preferred Qualifications:

Experience in presenting performance results
Experience working within established brand standards
Experience in higher education, nonprofit, or mission-driven communications

Preferred Knowledge, Skills, and Abilities:

Working knowledge of Adobe Creative Suite

Additional Position Information (if applicable)

Required Application Documents

To be considered for this position please upload a resume and cover letter.

Special Instructions (if applicable)

None

Additional Information

A criminal background check is required. All campuses are smoke- and tobacco-free campuses.

This organization participates in E-Verify.

Remote Work
For positions that are approved for remote work: Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.

Reasonable Accommodations
Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560. Questions and follow-ups regarding requests should also be directed here.

Miami University Values Statement
Miami University is a scholarly community whose members believe that a liberal education is grounded in qualities of character as well as of intellect. We respect the dignity of other persons, the rights and property of others, and the right of others to hold and express disparate beliefs. We believe in honesty, integrity, and the importance of moral conduct. We defend the freedom of inquiry that is the heart of learning and combine that freedom with the exercise of judgment and the acceptance of personal responsibility.

For more information on Miami University’s mission and core values, please visit the Mission and Core Values webpage.

Equal Opportunity/Affirmative Action Statement
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.

Clery Act
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at 513-529-2223.

Labor Law Posters for Applicants

Please visit our Labor Law Posters webpage to access all relevant and applicable labor law information.