Assistant General Manager Resource Mobilization
Job Description
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Job Title: General Manager \u2013 Resource Mobilization
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Location: Delhi, Mumbai.
<\/b>Organization Overview<\/b>
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<\/b>Organization Overview<\/b>
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Founded in 2004 by cancer survivor Ms. Poonam Bagai, CanKids KidsCan is a national NGO dedicated to improving survival and quality of life for children with cancer and their families across India. Aligned with the WHO Global Initiative on Childhood Cancer and the SDGs, CanKids works toward achieving 100% Access to Care and 100% Financial Protection by 2030. Operating across 22 states, 60 cities, and 141 hospital partnerships, CanKids is the only Indian organization working at grassroots, district, state, and national levels to secure the rights of children with cancer to health, education, pain relief, palliative care, and dignity.
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For more details, visit: www.cankidsindia.org<\/a>.
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Department Overview<\/b>
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The Resource Mobilization Department drives the organization\u2019s financial sustainability by mobilizing funds, partnerships, and in\-kind resources. With a sharp focus on Corporate Social Responsibility (CSR), High Net\-Worth Individuals (HNIs), Institutions, and Foundations, the team builds strong relationships, executes campaigns, and delivers compelling proposals and reports to secure unrestricted, flexible, and sustainable funding.
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Role Summary
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The General Manager \u2013 RM (CSR) will act as a strategic leader, revenue owner, and systems builder, responsible for driving fundraising growth while institutionalizing robust processes, donor management systems, and data\-driven decision\-making.
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The role will also ensure team effectiveness, pipeline visibility, financial planning discipline, and technology adoption (including VDAN application) to strengthen organizational fundraising informed decision making and capabilities.
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Key Responsibilities<\/b>
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1.
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\u2022 CSR Prospection & Acquisition
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\u2022Proactively identify and engage corporate CSR, PSU CSR, and institutional donors aligned with CanKids\u2019 mission.
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\u2022Develop high\-quality proposals, concept notes, and business cases tailored to CSR mandates.
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\u2022Track CSR policy changes, government notifications, and industry trends to map prospects.
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\u2022Build strategic and sector focus partnerships with CSR heads, foundations, and donor boards.
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2.
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\u2022Employee Engagement & Workplace Giving
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\u2022Design and scale structured employee engagement and workplace giving programs.
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\u2022Develop annual engagement plans for key corporate partners (volunteering, payroll giving, campaigns).
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\u2022Create meaningful engagement experiences that deepen emotional connection with the cause.
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\u2022Track engagement effectiveness and conversion into sustained giving.
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3.
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\u2022Donor Retention & Lifecycle Management
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\u2022Lead a structured donor retention and upgrade strategy across CSR and HNI segments.
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\u2022Institutionalize donor lifecycle management (onboarding to renewal and advocacy).
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\u2022Drive donor satisfaction through proactive communication, recognition, and service excellence through impact storytelling, dashboards, and reports.
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\u2022Track retention metrics, donor lifetime value, and engagement indices.
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\u2022Ensure exceptional post\-gift service, positioning CanKids as a long\-term partner of choice.
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\u2022Collaborate cross\-functionally to deliver commitments, compliance, and donor satisfaction
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\u2022Collaborate with finance for effective grant utilization tracking and reporting.
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\u2022Position CanKids as a thought leader in CSR and childhood cancer care.
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\u2022Represent the organization at key forums, events, and donor platforms.
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4.
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\u2022Relationship Diversification & Strategic Partnerships
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\u2022Expand partnerships beyond traditional CSR into ESG, cause marketing, and global funding avenues.
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\u2022Build multi\-stakeholder collaborations and co\-created program opportunities.
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\u2022Reduce dependency on limited funding sources through diversification.
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5.
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\u2022Team Collaboration & Organizational Development
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\u2022Lead, mentor, and manage a team of fundraising professionals across geographies.
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\u2022Set clear targets, KPIs, and accountability frameworks for team members.
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\u2022Conduct regular performance reviews, pipeline reviews, and coaching sessions.
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\u2022Build team capability in donor engagement, proposal development, and relationship management.
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\u2022Foster a culture of collaboration, ownership, and high performance.
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Key Deliverables
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Key Deliverables
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\u2022Revenue Growth: Achievement of \u20b925 Cr+ annual targets with strong pipeline visibility
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\u2022Donor Retention: Improved renewal rates and donor lifetime value
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\u2022Employee Engagement: Scaled workplace giving and participation across partners
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\u2022Systems Strengthening: Fully functional CRM and VDAN\-driven decision\-making
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\u2022Process Excellence: Standardized and efficient fundraising processes
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\u2022Financial Planning: Accurate forecasting, budgeting, and cash flow visibility
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\u2022Team Performance: High\-performing, accountable fundraising team
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\u2022Diversification: Expanded funding sources and partnership models
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\u2022Compliance: 100% adherence to all legal and donor requirements
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Requirements<\/h3>
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Requirements<\/h3>Required Qualifications & Experience<\/b>
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<\/div>\u2022Master\u2019s degree in Business Administration, Development Studies, Social Work, or related field
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<\/div>\u202210\u201312 years of experience in fundraising, CSR partnerships, or client relationship management
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<\/div>\u2022Proven track record of securing and managing large partnerships (\u20b92 to \u20b95 Cr+)
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<\/div>\u2022Strong experience in team management, systems development, and donor lifecycle management
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<\/div>\u2022Exposure to CRM tools and fundraising technology platforms (VDAN or similar systems preferred)
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<\/div>\u2022Strong financial acumen with experience in budgeting, forecasting, and pipeline management
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<\/div>\u2022Excellent communication, negotiation, and stakeholder management skills
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<\/div>\u2022Understanding of CSR, ESG, and philanthropy landscape in India
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<\/div>\u2022Willingness to travel extensively
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\u2022Master\u2019s degree in Business Administration, Development Studies, Social Work, or related field
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\u202210\u201312 years of experience in fundraising, CSR partnerships, or client relationship management
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\u2022Proven track record of securing and managing large partnerships (\u20b92 to \u20b95 Cr+)
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\u2022Strong experience in team management, systems development, and donor lifecycle management
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\u2022Exposure to CRM tools and fundraising technology platforms (VDAN or similar systems preferred)
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\u2022Strong financial acumen with experience in budgeting, forecasting, and pipeline management
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\u2022Excellent communication, negotiation, and stakeholder management skills
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\u2022Understanding of CSR, ESG, and philanthropy landscape in India
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\u2022Willingness to travel extensively
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