Assistant Marketing Manager

Kiztopia is a leading family edutainment brand dedicated to creating meaningful play experiences for children and families. With multiple concepts and locations across Singapore and the region, we continue to grow through innovation, creativity, and a commitment to delivering exceptional experiences.

We are looking for a dynamic and strategic Assistant Marketing Manager to join our Singapore team and drive impactful, integrated marketing efforts across the business. In this role, you will play a key part in executing data-driven marketing strategies, strengthening brand positioning, and delivering high-performing campaigns that drive revenue, footfall, and customer engagement. You will work in a fast-paced environment that requires creativity, agility, and strong cross-team and cross-partner collaboration.

Highlights of what we offer:

• A dynamic, fun, and fast-paced work environment
• A close-knit and collaborative team culture
• Competitive employee benefits
• Strong opportunities for career growth and development

Roles and Responsibilities:

Role Overview

We are looking for a dynamic and driven Assistant Marketing Manager to lead and execute integrated, 360° go-to-market strategies across digital, retail outlets, partnerships, and performance channels. This role requires a highly hands-on marketer who can balance creativity with data, work cross-functionally with partners and malls, and drive measurable business outcomes in a fast-paced environment.

1. Integrated Marketing & 360° GTM Strategy

• Plan, execute, and optimise end-to-end 360° marketing campaigns across online, offline (outlets), social, and performance channels.
• Drive marketing efforts that increase brand awareness, footfall, revenue, and customer engagement.
• Ensure seamless integration across digital platforms, on-ground activations, and outlet promotions.

2. Digital, Social & Consumer Engagement

• Lead digital marketing initiatives across social media, paid media, CRM, and content marketing
• Develop and execute strategies to grow online communities, increase engagement, and drive conversions.
• Work closely with creative teams to deliver compelling and relevant content aligned with campaigns.
• Stay agile in responding to trends and optimise campaigns in real time

3. Partnerships & Influencer Marketing

• Collaborate with mall partners, brands, KOLs, and influencers to co-create campaigns and drive reach.
• Identify and manage strategic partnerships to expand Kiztopia’s visibility and customer base.
• Execute influencer/KOL campaigns from sourcing to performance tracking.

4. CRM & Salesforce Management

• Leverage Salesforce (or similar CRM tools) to manage customer journeys, segmentation, and campaign performance
• Drive CRM initiatives, including email marketing, promotions, and retention strategies
• Ensure accurate tracking of customer data and campaign ROI

5. Insights, Performance & Budget Management

• Track, analyze, and report on campaign performance across all channels with actionable insights.
• Monitor KPIs, including reach, engagement, conversion, and revenue impact
• Manage marketing budgets effectively and optimise spend to maximize ROI
• Conduct competitor and market analysis to inform strategic decisions

6. Creativity & Campaign Execution

• Bring strong creative thinking to develop innovative, engaging campaigns
• Thrive in a fast-paced, high-growth environment, adapting quickly to changes and new opportunities
• Work closely with designers and cross-functional teams to execute high-quality marketing assets

7. Leadership & Team Collaboration

• Support the development and mentoring of junior team members
• Work collaboratively across departments (operations, events, partnerships) to ensure campaign success
• Drive accountability and ownership in marketing deliverables and timelines

Job Requirements:

• 3–5 years of experience in marketing and management, with strong exposure to digital and integrated campaigns
• Proven ability to execute 360° marketing strategies that drive both online and offline results
• Experience working with partners, malls, brands, and influencers/KOLs
• Strong working knowledge of Salesforce (highly preferred) or similar CRM platforms
• Proficient in digital marketing channels (social, paid media, CRM, analytics tools)
• Strong analytical mindset with the ability to translate data into actionable insights
• Highly creative, adaptable, and execution-driven
• Comfortable working in a fast-paced, high-growth environment
• Strong communication, stakeholder management, and project management skills

Qualifications Requirements:

• Degree in Marketing, Business, or related field
• Experience in retail, edutainment, lifestyle, or family-focused brands is a plus.

Technical Competencies:

• Proficiency in Microsoft 365 Suite (Excel, PowerPoint, Word, Outlook) for reporting, analysis, and presentations
• Strong hands-on experience with Salesforce CRM, including campaign management, customer segmentation, and performance tracking
• Experience with CRM onboarding and implementation, including system setup, data migration, and process optimisation
• Working knowledge of Adobe Cloud Platform (e.g., Adobe Analytics, Campaign, or Creative tools) for campaign execution and content development
• Proficient in Facebook Business Manager and Meta Ads Manager for campaign setup, optimisation, and reporting
• Strong command of Google Analytics and Google Ads for performance tracking, attribution, and paid media optimisation
• Experience managing campaigns on the TikTok Business Platform and TikTok Shop, including content, ads, and conversion strategies