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AugsburgUniversity-MinneapolisMN

Associate Director of Admissions, PSEO

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Summary of Position

The Associate Director of Admissions for PSEO (Post-Secondary Enrollment Options) is a key leadership position within the Strategic Enrollment Management (SEM) division in the Office of Undergraduate Admissions. The Associate Director is responsible for driving sustainable growth through impactful student recruitment and admission activities. This position oversees the enrollment management functions for the University's PSEO (dual enrollment) students. This position leads the strategy and carries out the core tasks in order to achieve targeted growth goals for dual enrolled students that support Augsburg's strategic plan.

Primary Responsibilities

PSEO student, family, CBO (Community-Based Organizations) and high school staff engagement (40-50%).

  • Lead all PSEO and niche programs (e.g., Urban Debate League) recruitment initiatives, managing the pipeline from lead generation, high school outreach, and targeted marketing campaigns to application review, enrollment yield, and summer matriculation conversion.
  • Serve as a student success coach within the Augsburg Applies to You platform, guiding prospective and current students through inquiry response, application completion, academic advising, and course registration.
  • Cultivate and maintain strategic relationships with key high school staff and internal campus partners—including Advising, SEM Operations, School Directors, and Student Accounts—to deliver differentiated communications, optimize promotional materials, and streamline program operations.

Admissions Leadership & Data Driven Recruitment (20-30%)

  • Provide mentorship and supervisory support to the undergraduate admissions team while actively driving recruitment, yield, and anti-melt strategies using CRM data to optimize business practices.
  • Solicit team input to design, execute, and evaluate targeted communication strategies and recruitment events, ensuring all initiatives align with enrollment goals and maximize applicant engagement.

Administrative Responsibilities (20%)

  • Oversee PSEO enrollment projections, revenue budget planning, and state reimbursement processes while setting program policies, authoring the PSEO handbook, and aligning course offerings with academic enrollment goals.
  • Direct and develop direct reports by providing skill training and fostering professional growth, while convening internal and external PSEO advisory groups to enhance program positioning and community awareness.
  • Partner with undergraduate admissions and the SEM Operations Team to drive promotional support, leveraging student-experience insights to advance key institutional strategies like Augsburg Applies to YOU and Power of US.

Additional Responsibilities

  • Assist with staff meetings and collaborate to further develop the Belonging Organizational Structure within the division.
  • Support professional development efforts throughout the SEM division.
  • Other duties and new projects as apparent or assigned.

Work Environment and Physical Demands

  • Flexible schedule including evening and weekend hours.
  • Hybrid-work schedule with regular on-campus and remote- work options
  • The typical work environment is an office.
  • Extensive phone and computer use.
  • This position required travel, including some overnight stays, by automobile or air, to attend and present at various recruitment events.

Minimum Qualifications

  • Bachelor’s degree.
  • Five (5) years of experience in college admissions, enrollment management, and/or comparable professional roles.
  • Experience with CRM software.
  • A valid driver’s license is required.

Preferred Qualifications

  • Master’s degree.

Knowledge, Skills and Abilities

  • Evidence of the ability to work with persons from diverse backgrounds.
  • Commitment to the SEM division’s mission, vision and values.
  • Ability to reason/analyze and review several options to determine best strategy.
  • A commitment to the Belonging Organizational Structure within the division, and to an inclusive workplace.
  • Proven ability to achieve goals, influence others, and meet deadlines.
  • A history of analytics and or marketing achievements.
  • Exceptional oral and written communication skills.
  • Excellent presentation and public-speaking skills
  • Effective time management and the ability to work independently.
  • Ability to understand and leverage systems, technology, and processes to manage work efficiently.
  • Strong organizational and supervisory skills.
  • Emotional intelligence may be needed in order to effectively relate to and work with students and or families from diverse backgrounds, experiences, and occasional strong emotional reactions.

Application Requirements

To be considered for this position please include the following in your application:

  • Resume (required)
  • Cover letter (required)

Compensation & Benefits at Augsburg

  • The compensation range is $65,000 to $70,000 annually, DOQ.

Augsburg University offers a competitive and comprehensive total rewards program including:

  • Medical, dental and vision coverage
  • A generous 403(b) matching program with an employer contributions of up to 8% upon eligibility
  • Up to 100% tuition remission for employees, spouses and dependents, and participation in the Tuition Exchange program with colleges and universities throughout the US
  • Generous paid time-off, including 14 paid holidays, 12 sick days, 2 community service days, and vacation of up to 22 days per year immediately upon hire
  • Employer-paid STD, LTD and life insurance
  • Employee Assistance Program (EAP) for all employees

Equal Opportunity Statement

Augsburg is an equal opportunity employer and does not discriminate on the basis of gender, sexual orientation, marital status, gender identity, race, age, disability, religion, national origin, color, or any other protected class.

Augsburg University is committed to providing equal employment opportunity to all applicants and employees regardless of their race, color, creed, religion, gender, age, national origin, familial status, disability, veteran status, sexual orientation, gender identity, gender expression, marital status or public assistance status, or any other characteristic protected by federal, state, or local law.

If you need a reasonable accommodation to complete our application process, please contact our Human Resources Department at phone number: 612-330-1058 or email: hr@augsburg.edu.