Associate Director of Digital Campaigns
About Latham & Watkins
Latham & Watkins is one of the world’s leading global law firms advising the businesses and institutions that drive the global economy. We are the market leaders in major financial and business centers around the world. Our investment in people, commitment to innovation, and focus on the future empower you to build an incredible career and thrive as an exceptional professional in a supportive culture. If you aspire to be the best, and work with the best, this is where you belong.
About the Role
The Associate Director – Digital Campaigns is an integral part of Latham’s Brand & Communications team. This role will be responsible creating and leading integrated, multi-channel promotional campaigns that increase the firm’s external visibility and market profile through awards, rankings, league tables, directories, and other third-party recognition opportunities, while ensuring a consistent brand voice and compelling messaging. This role will be located in our New York office. Please note that this role may be eligible for a flexible working schedule that allows for a hybrid and in-office presence.
Responsibilities & Qualifications
Other key responsibilities include:
- Serving as the primary project manager coordinating stakeholders, timelines, approvals, and deliverables; building and running high-velocity workflows that protect quality standards while meeting fast-moving deadlines
- Partnering with PR, Marketing, and Business Development strategic leads to set campaign strategy, objectives, and target audiences aligned with firm priorities, and to translate those priorities into external promotional opportunities and story angles
- Collaborating with Editorial Services on narratives and copy that differentiate the firm in external-facing submissions and campaign assets; ensuring clarity, accuracy, and polish
- Collaborating with Digital Media to develop and deploy platform-appropriate formats (e.g., social media posts, video, paid/organic amplification) that maximize external visibility and ensure full-funnel channel integration
- Identifying stories and trends for promotion as well as positioning opportunities against market competitors
- Protecting and maintaining any highly sensitive, confidential, privileged, financial, and/or proprietary information that Latham & Watkins retains
We’d love to hear from you if you:
- Possess demonstrated expertise in external promotional strategy (awards, rankings, directories, and related third-party recognition) and in digital/social campaign execution within a professional services context
- Display excellent leadership skills, including organizing, planning, problem solving, and decision making necessary for effective management in a complex, global environment
- Exhibit well developed interpersonal and communication skills to interact effectively with stakeholders at all organizational levels and to provide clear written and oral communications
And have:
- A bachelor’s degree or equivalent in Digital Media, PR/Communications, Marketing, or related field
- A master’s degree or equivalent, preferably
- A minimum of ten (10) years of experience in digital communications/social media, with familiarity of the legal industry, preferably
- A minimum of ten (10) years of cumulative professional experience
Benefits & Additional Information
Successful candidates will not only be provided with an outstanding career opportunity and welcoming environment, but will also be provided with a generous total compensation package with bonuses awarded in recognition of both individual and firm performance. Eligible employees can participate in Latham’s comprehensive benefit program which includes:
- Healthcare, life and disability insurance
- A generous 401k plan
- At least 11 paid holidays per year, and a PTO program that accrues 23 days during the first year of employment and grows with tenure
- Well-being programs (e.g. mental health services, mindfulness and resiliency, medical resources, well-being events, and more)
- Professional development programs
- Employee discounts
- Affinity groups, networks, and coalitions for lawyers and staff
Latham & Watkins is an equal opportunity employer. The Firm prohibits discrimination against any employee or applicant for employment on the basis of race (including, but not limited to, hair texture and protective hairstyles), color, religion, sex, age, national origin, sexual orientation, gender identity, veteran status (including veterans of the Vietnam era), gender expression, marital status, or any other characteristic or condition protected by applicable statute.
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