Manulife Financial

Associate Marketing Manager

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The Associate Marketing Manager plays a key role in executing and optimizing an always-on, Business-to-Business (B2B) and Business-to-Customer (B2C) marketing strategy that raises awareness of Manulife Investments business offerings. This role is responsible for managing end-to-end marketing initiatives, leading the marketing intake process, and driving efficiency through strong project management and cross-functional collaboration. The role also contributes to campaign planning, performance analysis, and continuous improvement of marketing programs.

Position Responsibilities:

  • Lead a team of marketers, including managing performance, and fostering a high-performing, collaborative team environment
  • Provide strategic guidance, mentorship, and oversight to junior marketers to drive high-quality, data-driven campaign execution aligned with business and brand objectives.
  • Own and manage timely execution and delivery of multiple marketing projects in a fast-faced environment
  • Lead the marketing intake process, including prioritization, stakeholder alignment, and workflow optimization
  • Maintain and optimize marketing collateral and related digital information on our Retail Investment websites, social media, and internal collaborative platforms
  • Partner with Sales, Compliance, and internal stakeholders to develop and refine marketing materials and ensure alignment with business objectives
  • Manage and enhance sales tools and presentation decks
  • Execute on deliverables to support sponsorships and events
  • Analyze campaign and digital performance data, providing insights and recommendations to improve effectiveness
  • Contribute to the formulation of timely reports with relevant analysis based on data from various sources, including digital marketing campaigns
  • Identify process improvements and drive enhancements to marketing workflow and tools
  • Administrative tasks as required
  • Provide guidance to new hires and junior team members

Required Qualifications:

  • Post-secondary education in Marketing, Communications, Media, or a related field is an asset.
  • 3-5 years’ work experience in a marketing function, or related field
  • Excellent communications skills with strong ability to create, compose and edit written materials that are impactful and compelling
  • Skilled in MS PowerPoint, MS Word, MS Excel, MS SharePoint, and other content management systems
  • Knowledge of Seismic, DOMO Analytics, and Adobe Experience Manager (AEM) is an asset
  • Basic to advance design skills, content writing, and familiarity with LinkedIn for business is a plus
  • Strong project management skills with the ability to pull content from multiple sources and keep on top of ever-changing deliverables within required timelines
  • A team player with excellent interpersonal skills and the ability to interface and work effectively with a wide range of people
  • Hands-on and proactive; able to work with minimal supervision
  • Career oriented with a demonstrated track record of success and drive to succeed
  • Results-oriented and execution-focused within a fast-paced environment
  • Ability to work collaboratively and provide direction to agency and internal partners
  • Ability to respond to multiple demands and prioritize work activities within required deadlines for time sensitive projects, while adhering to records management processes and governance
  • Self-motivated while being able to take direction well
  • Ability to blend confidence with diplomacy, liaising directly with colleagues throughout the organization to get what’s needed to get the job done
  • Adaptive to change, both on a micro scale in terms of conflicting project requests and priorities as well as larger scale changes in an ever-shifting industry landscape

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Working Arrangement

Hybrid