VML

Associate Strategy Director

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Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What You’ll Do:

  • Work as a vital team member and leader within the strategy team, including strategy development, creation of briefs and briefing teams, campaign performance monitoring and ongoing client communications.
  • Partner with account leadership to support the overall management of client business relationships. Inspire creative teams in the day-to-day creation and management of campaigns.
  • Possess an inherent interest in B2B behavior and examine the way that brands communicate to find the intersection of brands, culture, and creativity.
  • Collect, analyze, and interpret information from a variety of sources: market data, quantitative research data, cultural and social trends monitoring, qualitative interviews/conversations, observational research, and competitive analysis.
  • Work with the creative and account management team to ensure all client deliverables are flawlessly executed and on strategy.
  • Encourage proactivity, creativity and collaboration between the strategy and creative teams to ensure the sharing of work and innovative thinking.
  • Use your experience and knowledge to inspire and motivate the team.

Who You Are:

  • A minimum of 6 years in brand strategy/communications planning.
  • Proven ability to connect creative platforms to be cohesive across channels, business units and geographic regions.
  • Previous technology and global experience with B2B is preferred.
  • The ability to think on your feet and an eagerness to explore all available resources to think outside the box.
  • Zealous passion for rolling up your sleeves to bring ideas to life with cross-functional teams.
  • Strong interpersonal/communication skills; you will be connecting with various departments and client teams at their busiest moments.
  • Must have a pulse on how cultural trends impact the B2B space, with the ability to translate these trends into insights and creative opportunities.
  • The ability to thrive in a highly collaborative and diverse team. Must be able to lead and work in an integrated team environment and be comfortable collaborating with teams from different regions.
  • A self-starter approach and true sense of ownership regarding work at each point of delivery.
  • Excel in leading and owning the development of client presentations and leading client meetings.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.

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