ATL Marketing Manager (f/m/x)

• Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube.
• Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing.
• Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools.
• Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth.
• Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners.
• Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery.
• Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts.
• Identify, test, and scale new offline and online channels to fuel continuous growth for both brands.

• 2+ years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record of delivering results in a fast-paced environment.
• Advanced analytical skills and a data-driven approach, with proficiency in Excel; experience with SQL or BigQuery is a plus, but not a necessity.
• Strong attention to detail and a structured mindset for managing multiple projects and campaigns.
• Experience in managing agency and media supplier relationships.
• Excellent communication skills; fluency in English is essential.
• Experience with programmatic media buying is a plus.
• Experience in shaping creative strategy and direction is a plus.
• Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus.
• High motivation, adaptability, and a drive to challenge the status quo

• Once a unicorn, now a listed public company, be part of our success story!
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
• More than 90 different nationalities make up a truly international and diverse working environment

Join us, in building the best way to buy and sell cars!

Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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