Brand and Content lead

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ABOUT THE ROLE<\/span><\/b>
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This is a\nsenior creative and strategic role at the heart of Wadhwani Foundation\u2019s (WF)\nmarketing function. The Brand + Content Lead owns how Wadhwani Foundation shows\nup across programs, geographies, and audiences. You will set the brand voice,\ndrive content strategy, and ensure that everything we publish reflects a\nconsistent, high\-quality narrative.<\/span>
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WHAT YOU WILL\nDO<\/span><\/b>
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Brand<\/span><\/b>
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\u2022 <\/span><\/span><\/span><\/span>Own and evolve the WF brand\nguidelines, tone of voice, and messaging architecture across all programs<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Serve as the internal brand\ncustodian \u2014 reviewing and approving content before it goes out<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Partner with external creative\nvendors to maintain quality and brand consistency across design, video, and\ndigital<\/span>
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Content Strategy<\/span><\/b>
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\u2022 <\/span><\/span><\/span><\/span>Build and manage the content\ncalendar across programs and channels<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Develop flagship content assets\n\u2014 thought leadership, case studies, impact reports, program narratives<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Translate complex program\noutcomes into compelling stories for donors, partners, and beneficiaries<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Brief and manage freelance\nwriters, editors, and content agencies<\/span>
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Stakeholder Collaboration<\/span><\/b>
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\u2022 <\/span><\/span><\/span><\/span>Work with program teams across\nthe foundation to surface stories and build program\-specific content<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Support leadership\ncommunications, including speeches, op\-eds, and executive visibility content<\/span>
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WHAT WE ARE\nLOOKING FOR<\/span><\/b>
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\u2022 <\/span><\/span><\/span><\/span>10+ years in brand, content, or\ncommunications roles \u2014 agency or corporate<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Proven ability to build and\nmanage a brand voice across multiple product lines or programs<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Strong writing skills with a\nportfolio that demonstrates range \u2014 from long\-form to social to executive\ncommunication<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Experience managing external\ncreative partners and vendors<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Comfortable working in a lean\nteam with high ownership and limited hand\-holding<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Exposure to international or\nmulti\-market communications is a plus<\/span>
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