Brand and Lifecycle Marketer
TL;DR
Tilt is at the forefront of commerce, building a net-new way to buy and sell online. As we enter our next phase of growth, we're building up our marketing team and looking for a Brand & Lifecycle Marketer to help bring together the threads that don't usually sit together — brand, lifecycle, and organic content — into one coherent story that turns Tilt into a household name and keeps our buyers coming back.
This is a hands-on role for someone early in their career with serious hustle. It's a rare chance to get broad exposure across the entire owned-and-earned side of marketing, learn fast from people who've done it before, and make a real impact at a fast-scaling consumer tech company.
About Tilt 🛸
Tilt's mission is simple: Make Commerce Alive.
From static store website builders to impersonal marketplaces, today's ecosystem is aging fast. It was built for transactional experiences, not for the new generation of merchants who grow through attention, community and personality.
In the UK alone, millions of shoppers — from sneakerheads and Y2K girlies to collectors and parents — have signed up to Tilt. Our platform has helped sellers go from zero to £1M+ in earnings, and hundreds more earn above the UK median income.
And we are just getting started.
Your Mission 🫵
Reporting to (and working closely with) the VP of Categories & Expansion, you'll help build and run the connective tissue of Tilt's marketing — the brand we build, the stories we tell, and the relationships we keep with buyers long after they first arrive.
From day one you'll get your hands on brand, lifecycle, and content all at once — a rare chance to learn the full breadth of marketing rather than getting boxed into a single channel. You'll help make sure Tilt feels consistent and alive everywhere it shows up, from the first ad someone sees to the hundredth time they open the app.
This is a hands-on role with a lot of variety and more responsibility than most jobs at this level. You won't be doing it alone — you'll have close support and direction from leadership — but you'll get real ownership and the room to run with your ideas.
What You'll Do 🛠️
In your first 0–3 months
Get to know Tilt's brand, buyers, and categories inside out — and how our brand, lifecycle, and content efforts work today
Own the day-to-day running of our lifecycle / CRM programme — building and shipping onboarding, retention, and win-back flows (we use Customer.io)
Help establish a consistent organic social and content rhythm, working closely with the Content Lead and our category teams
Jump on quick wins wherever you spot them — this is a role where initiative is noticed and rewarded
In 3+ months and beyond
Take growing ownership of specific lifecycle campaigns and brand moments end-to-end, with support from leadership
Help turn first-time buyers into repeat buyers, and repeat buyers into loyal advocates (mapping to our buyer tiers)
Contribute to Tilt's brand voice and creative direction as it develops
Get hands-on with the data — learning to measure what's working across retention, engagement, and CRM, and using it to decide what to do next
Grow your scope as you prove yourself — there's real room for this role to expand
Who You Are 👋
1–2 years of experience (internships, placements, or a first role all count) — or a recent grad who's already shown they can hustle
Hungry to learn, with a real bias for action — you'd rather try something and iterate than wait around for perfect instructions
A clear, confident writer with a good instinct for tone and storytelling
Organised and reliable — you can juggle several things at once and follow through
Genuinely excited by Tilt's categories — sneakers, trading cards, streetwear, vintage, luxury — and the communities around them
At home with ambiguity and the pace of an early, fast-scaling company
Nice to have
Any hands-on experience with email / CRM tools (we use Customer.io)
Experience creating content or running social for a brand — even your own
Familiarity with live commerce, marketplaces, or community-led growth
An interest in how marketplaces and two-sided platforms grow
Why Tilt 💫
You'll get broad, hands-on exposure across brand, lifecycle, and content — the kind of range that's hard to find early in a career
You'll learn directly from senior operators and grow fast, with real ownership from the start
You'll have a direct line to product, engineering, and leadership — when you spot something worth doing, you'll be heard
You'll be joining a mission-driven team backed by world-class investors
You'll work alongside curious, kind, and wickedly smart teammates who care about getting things right
You'll help redefine how millions of people shop online
Location: On-site (5 days a week from London, King's Cross office)
Perks & Benefits ➕
29 days off, plus UK bank holidays
Your birthday off, no questions asked
Share options to become a true stakeholder in our success
3% pension contribution from Month 2 (auto-enrolment)
Unlimited phone/video and in-person therapy (phone therapy covers partner and dependants 16–18 years old)
24/7 phone GP, including private prescriptions (including partner and children)
MacBook and tech budget to get you set up your way
Gym membership
Free Deliveroo if you're working late
We welcome applicants from all backgrounds and experiences, and we're committed to fostering an inclusive, diverse workplace.
If you don't meet every single requirement in the job description, please don't be put off from applying. We value potential and a willingness to learn over ticking every box — your unique perspective could be exactly what we're looking for.
Let us know if you need any adjustments during the application process — we're happy to help.