Brand Communications Planning Manager, Europe

Job Description:

Brand Communications Planning Manager, Europe

(Imaging Community & User Engagement Focus)

Location: Madrid

On-board time: ASAP

About us:

We are a technology company, driven by the passion to create the ultimate products, with smart terminals and intelligent services at its core. Founded over 20 years ago, with headquarters in Dongguan, China, we are proud to say that we still have over 80 percent of employees working in R&D, as part of our proprietary research and development system. By now, we have over 300 million active users worldwide, and we are ranked 5th in global market share.

One dream. One team

Holding a firm belief in creating the vivo culture in Europe, we are proud to say that our team is courageous, ambitious, authentic and multicultural with 15 nationalities and growing. We celebrate each nationalities' special day. At vivo, we make sure your voice is heard, and your culture is respected.

At vivo, we commit ourselves to one thing, do the right things and do things right. We support openness and authenticity, promote self-reflection and continuous learning, we thrive to provide a working environment where our talents can perform at their peak.

Overview

vivo Europe Marketing is seeking a Brand Communications Planning Manager with a sharp editorial instinct for imaging content and proven capability in localized community engagement. This role focuses on user engagement and brand communications for the vivo X Series flagship imaging products in Europe. The core mandate is to build long-term, asset-driven content, community programs, and creator collaborations around European photographers, imaging enthusiasts, and visual culture ecosystems—anchoring vivo's long-term brand equity through imaging. The ideal candidate has a genuine interest in contemporary visual culture (street photography, documentary, independent publishing, emerging visual authors) and understands how to work with creators, communities, and content.

Key Responsibilities

Imaging User Engagement Strategy

• Conduct independent insight analysis of the European market landscape, competitor activities (Apple, Samsung, Xiaomi, OPPO, Honor, etc.), and contemporary visual culture trends to develop imaging user engagement strategies
• Own the formulation and execution of imaging user engagement strategies for the vivo X Series in Europe, including phased content themes, community activity cadence, and creator collaboration matrix
• Coordinate vertical functions to connect regional imaging strategy with localized execution across pilot markets

Photographer & Imaging Community Engagement

• Own day-to-day communication and annual collaboration planning with key partners including agency-represented photographers and ZEISS-affiliated photographers, sustaining stable and long-term creator relationships
• Build and maintain a photographer and imaging community database across core European markets (Spain, Poland, Austria, Italy, Czech Republic, etc.), covering diverse creative ecosystems including street photography, documentary, independent publishing, and emerging visual authors
• Lead communication design, content planning, and creative collaborations with photographers, imaging collectives, and creator communities ensuring brand activity aligns with community context and preserves the creative independence of partners
• Co-create localized user engagement programs with country agencies; identify local imaging culture opportunities (e.g., local photo festivals, independent galleries, creator collectives) and translate them into actionable brand initiatives

Imaging Content Planning & On-Ground Activations

• Plan and organize intimate on-ground activations for photographers and imaging enthusiasts, including but not limited to workshops, screenings, photo salons, city photo walks, and partnership programs with photo festivals
• Lead imaging content planning (feature stories, creator interviews, photo collections, etc.), delivering communication assets that meet editorial-grade aesthetic standards and avoid overly branded presentation
• Support the development of long-term imaging brand assets, including content libraries, community relationship equity, and reusable methodologies

Project Operations & Cross-Functional Coordination

• Integrate regional strategy with agency teams to run imaging user engagement projects through the full lifecycle; conduct regular reviews, codify learnings, and deliver against user engagement KPIs
• Collaborate effectively across PR, IMC, product, e-commerce, and channel functions to ensure imaging content assets are reused efficiently across all touchpoints
• Manage project budgets, track KPIs, evaluate outcomes, and report key progress to regional leadership on a regular basis

Qualifications

Must-Have

• Bachelor's degree or above (any discipline), with 5-7 years of marketing experience, including at least 3 years in user engagement or community-focused roles
• Genuine interest in and knowledge of contemporary visual culture; familiarity with street photography, documentary, independent publishing, and emerging visual authors
• Demonstrated experience in social platform operations and the organization of intimate on-ground activations; understanding of creators, communities, and content
• Sharp market insight and cultural instinct; clear logical thinking, strong communication, and proven ability to drive execution
• Data-sensitive and organized; proficient in data analysis methods and standard office tools
• Strong cross-functional collaboration, horizontal alignment, and project execution capabilities; able to independently solve complex problems
• Fluent in both Mandarin and English—both usable as daily working languages

Preferred

• Overseas working experience (especially in Europe), or established local resources in photography / imaging culture
• Prior experience with imaging brands, cultural institutions, independent publishers, photo festivals, or creator community platforms
• Hands-on experience collaborating with photographers, independent galleries, photo curators, or cultural brands
• Proficiency in additional European languages (Spanish, Italien, Polish, German, etc.) is a plus

Connect with us!

If this sounds like your next challenge, send us your application at this link