Brand Design Lead
You will define and evolve the brand's visual identity across web, app, social and event touchpoints. You will build and maintain scalable brand design systems, including style guides, iconography and motion design. You will lead and mentor designers, collaborate with product, marketing and engineering, own high-impact campaigns and launches, and contribute hands-on to design work while guiding strategic decisions.
Responsibilities
- Define and evolve the brand's visual identity
- Develop and maintain comprehensive brand design systems
- Drive creative innovation and stay ahead of design trends
- Lead, mentor and grow a team of designers
- Partner with product, marketing and engineering to align design with business goals
- Own high-impact campaigns, events and launches
- Contribute directly to design projects while guiding strategic decisions
Requirements
- 8+ years of brand design experience with building and scaling visual identities for tech, crypto or fintech companies
- Proven leadership experience managing, mentoring and growing design teams
- Exceptional eye for detail and deep understanding of design trends and best practices
- Strong systems thinking with experience building and maintaining scalable design systems
- Hands-on expertise as an individual contributor
- A standout portfolio that demonstrates range, craft and creative thinking
- Proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop), Framer and ideally Rive
- Specialization in a particular design discipline such as 3D work, motion design or illustration is a plus
- Crypto or fintech experience is a bonus but not essential
Benefits
- Meaningful equity
- Work from Anywhere policy allowing remote work for up to 20 days per year
- ClassPass
- Unlimited vacation policy
- Apple equipment