Brand Manager / Brand Marketing Lead
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Rishihood University (RU)<\/b> has been established under The Haryana Private Universities (Amendment) Act, 2020 and is empowered to award degree as specified in section 22 of UGC Act, 1956. Rishihood University is India\u2019s first and only impact university. \u2018Impact\u2019 is the living spirit of Rishihood. The purpose of education envisioned by the thought leaders of our civilization and that which has motivated the founders to build Rishihood University is beyond just awarding degrees and jobs. The purpose of education is to achieve the highest potential in a learner i.e., Rishihood. Rishihood University provides a unique mix of globally relevant education that is rooted in Indian ideas, quality education that is affordable, and a multi\-disciplinary exposure with cutting edge skills of a specialist. To achieve this outcome, education cannot be limited to within the classrooms. RU is a fully residential campus where living and learning seamlessly integrate throughout the day. RU faculty and learners have an active participation with society, industry, researchers, entrepreneurs, and policy makers. This keeps the learning at RU focused on solving the biggest challenges faced by humanity and prepares our learners for the real world. It is time India builds universities driven by a higher purpose, that have a strong committed board to back it, that redefine the way education is imparted both within and outside the classroom. Rishihood is a bold initiative to fulfill this idea. Hence, we are looking for like\-minded founding members at Rishihood University.<\/span><\/span> This role will be directly reporting to the <\/span><\/span>Assistant Director \- Branding and Communications<\/span><\/span><\/b>, and you will be responsible for the following responsibilities: Collaborate with content, design, and admissions teams to ensure brand consistency<\/span><\/span><\/span><\/span> Analyze market trends, customer insights, and competitor activity<\/span><\/span><\/span><\/span> Track and optimize brand performance metrics (awareness, engagement, recall, etc.)<\/span><\/span><\/span><\/span> Collaborate with the production teams to create ads (video and static)<\/span><\/span><\/span><\/span> Work directly with our graphic designers to create brand assets (landing pages, brochures, whitepapers, posters, etc)<\/span><\/span><\/span><\/span> Manage external agencies, vendors, and partnerships per requirement<\/span><\/span><\/span><\/span> Lead storytelling initiatives across long\-form and short\-form video for work assigned <\/span><\/span><\/span><\/span> 4\-6 years of relevant brand management experience<\/span><\/span><\/span><\/span> Agency background preferred<\/span><\/span><\/span><\/span> Work with an Ed\-tech or university is a plus<\/span><\/span><\/span><\/span> Growth mindset and a \u201ccan do\u201d attitude<\/span><\/span><\/span><\/span> You are passionate about impact and education.<\/span><\/span><\/span><\/span> You are an excellent copywriter <\/span><\/span><\/span><\/span> You have a keen eye for design and aesthetics<\/span><\/span><\/span><\/span> You understand how to write for our target audience: students, parents, donors, etc.<\/span><\/span><\/span><\/span>
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<\/span><\/span><\/span><\/span><\/span><\/span><\/p>About the Role<\/span><\/span>
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<\/span><\/span><\/p><\/li><\/ul>Desired Qualification<\/span><\/span><\/b>:<\/span><\/span><\/span><\/span>
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<\/span><\/span><\/p><\/li><\/ul>This role is perfect for you if: <\/span><\/span><\/b><\/span><\/span>
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