Brand Manager (Consumer Foods)

Overview At PepsiCo UK, we’re proud to make some of the nation’s favourite snacks and drinks—like Walkers, Quaker, Doritos, Pipers, and Monster Munch. With sites across the UK, including our Quaker mill in Cupar and Doritos factory in Coventry, we’re also home to one of the world’s largest crisp factories in Leicester. We’re launching something new in snacking—built for how people want to eat today. Better choices, without compromise on taste, connection or experience. We don’t just want to put another product on the shelf. We want to build a brand people choose, talk about, and feel part of. This role isn’t just about managing a brand. It’s about building one. That means: Creating a community Building a story people connect with Showing up in culture, not just in campaigns That’s where you come in. You’ll operate with an entrepreneurial mindset—owning both the thinking and the doing. This is a rare opportunity to build something from the ground up, with the backing, scale, and capability to make it big. Responsibilities Lead the creation and launch of a new snacking brand—from shaping the idea to bringing it to life in market Build a brand from day one by creating a distinctive brand platform that connects with real people and reflects where food culture is heading Understand your audience deeply—their motivations, needs and behaviours—and build a brand people relate to, not just recognise Create a community of people who love and advocate for the brand, using social, creators and communities to drive credibility, trial and talkability, and spotting cultural moments to act on fast Lead end-to-end campaign development, delivering high-impact creative and bringing ideas to life at pace in collaboration with agencies and internal teams Track performance and continuously optimise Partner with commercial teams to land strong in-market execution and translate brand strategy into customer and channel plans, identifying opportunities for innovation and expansion Combine strategy, creativity and execution in one role, operating with a start-up mentality backed by scale Qualifications Marketing experience (FMCG or consumer brands preferred) Creative excellence – strong potential in developing and delivering best in class marketing & shopper campaigns Social and culture savvy with a digital-first mindset Insight & Analytical skills – confident with data and financials and able to translate those into actionable brand recommendations An entrepreneurial, ownership mindset Excellent cross-functional collaboration Proven ability to deliver innovation to market Experience launching or growing brands is a plus Why Join Us? We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.