Brand Manager
Job Description:
Did you know P&G invented the concept of branding and data-driven brand management? Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers.
As a Brand Manager, you will be responsible for making sure we win with consumers' preferences in each of the following areas:
- When they learn about our product
- When they choose to buy the product
- When they use the product at home
We are looking for the world's best marketing pros who follow one simple concept: "Consumer is boss".
Working in brand management at Procter & Gamble means being more than just a marketer, it means being a total business owner. We need someone who is dedicated and who can guide the vision and strategy behind a brand by developing marketing plans and driving innovation. Our Brand Managers need to work regularly across functions to identify consumer, shopper, and customer insights and execute marketing tactics that will continue to grow your brand profitably.
Together, we'll continue to create leading brand experiences and make a difference for nearly 5 billion consumers every single day.
YOUR ROLE:
1. Brand Strategy & Initiative Delivery
- Translate brand strategy into clear annual and in‑year operating plans
- Lead delivery of brand initiatives, campaigns, and launches from concept through in‑market execution
- Ensure strong creative quality and executional excellence across touchpoints
- Manage agency and partner relationships to deliver on time, on quality, and on budget
2. Cross‑Functional Leadership in a Lean Model
- Partner closely with Media, Product Supply, R&D, Design, Sales, Finance, and other critical functions
- Actively manage tradeoffs, timelines, dependencies, and resource constraints
- Demonstrate strong ownership and accountability in the absence of large support teams
3. Brand Stewardship & Decision Making
- Ensure all work adheres to brand standards, claims, legal, and regulatory requirements
- Apply sound brand judgment in day‑to‑day decisions
- Balance speed, quality, and compliance in execution
- Identify risks early and escalate appropriately
4. Performance Management & Growth Acceleration
- Own performance tracking across brand equity, media, and in‑market KPIs
- Identify growth opportunities and performance gaps using data and insights
- Apply a learning agenda to continuously improve results
- Build fact‑based cases for future investment, optimization, and scale
WHAT WE OFFER YOU:
- Responsibilities from Day 1 – You will start working on key brands from the beginning. Over time, as you expand your impact on the business, your responsibility and ownership of a brand will quickly grow.
- Recognized state of the art marketing skills – We will constantly help you improve your marketing knowledge and management abilities.
- Continuous coaching & mentorship– We are passionate about talent development. We will make sure you receive both formal training and regular coaching and mentorship from your manager and mentors.
- Dynamic and respectful work environment – We live our Purpose, Values, and Principles daily. We value every individual and encourage initiatives promoting agility and work/life balance.
- Competitive salary and benefits program –Competitive base salary & performance bonus, flexible cash benefit, private life & medical insurance for employees, PG stock, saving plans.
WE ARE LOOKING FOR:
- Candidate with 1-3 years working experience. Has related working experience in FMCG/Retail industry is plus.
- Excellent visionary, strategic and courageous leadership skills.
- Strengths with strategic and analytical thinking.
- An ability to drive innovation and brand growth.
- Strong ability to communicate and team capabilities.
- Proficiency in English (written and spoken).