Brand & Performance Marketing Manager - Rialheim

ROLE OVERVIEW<\/b>
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Rialheim is seeking a commercially minded and creatively driven brand custodian to manage
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and elevate the brand nationally across retail chains, e\-commerce, and digital platforms.
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This role requires strong national marketing coordination, digital performance ownership,
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content leadership, and brand governance. The successful candidate will bridge strategy
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and execution ensuring Rialheim\u2019s premium identity translates consistently across chains,
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online, PR, packaging, and paid media.
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The position carries measurable accountability for online KPIs, campaign performance, and
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brand growth.
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CORE RESPONSIBILITIES<\/b>
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Brand Strategy & National Marketing Coordination<\/b>
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\u2022 Develop, implement, and enforce brand guidelines across all touchpoints.
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\u2022 Coordinate national marketing efforts between retail chains to ensure aligned campaigns,messaging, and rollout timing and brand consistency.
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\u2022 Establish and manage marketing suppliers (designers, printers, production houses,photographers, media partners).
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\u2022 Audit brand presence across chains and recommend refinements to maintain premiumluxury positioning.
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\u2022 Maintain a golden thread across retail, packaging, PR, social, and e\-commerce.
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\u2022 Develop Original Marketing campaigns.
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E\-Commerce & Online Performance Ownership<\/b>
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\u2022 Own online store KPIs (Revenue, Conversion Rate, AOV, Sessions, ROAS).
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\u2022 Report weekly on online performance with actionable insights and growthrecommendations.
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\u2022 Oversee online retail stock inventory and merchandising.
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\u2022 Ensure product listings are optimised, brand\-aligned, and conversion\-focused and apply toSEO best practice.
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\u2022 Analyse SKU performance and identify growth or rationalisation opportunities.
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\u2022 Align factory procurement and production planning with marketing calendars.
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Digital Marketing, Paid Media & Analytics<\/b>
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\u2022 Plan, design, and oversee paid media campaigns (Meta, Google, etc.).
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\u2022 Design paid media creative.
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\u2022 Monitor ROAS, CPA, CTR, and campaign efficiency.
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\u2022 Provide structured paid media reporting and optimisation plans.
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\u2022 Track organic social performance and deliver weekly reporting dashboards.
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\u2022 Analyse digital funnel performance and identify areas of improvement.
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Content Creation & Creative Execution<\/b>
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\u2022 Lead content creation across Meta, TikTok, email, google and campaign launches.
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\u2022 Create and design marketing collateral using Adobe Illustrator and graphic design tools.
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\u2022 Ensure all content reflects Rialheim\u2019s luxury aesthetic and storytelling ethos.
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\u2022 Maintain structured content calendars aligned with commercial objectives.
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\u2022 Execute campaign concepts from ideation to rollout.
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Packaging & PR Execution<\/b>
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\u2022 Lead packaging design coordination for product and campaign launches.
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\u2022 Oversee PR packaging development and influencer gifting strategy.
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\u2022 Manage influencer onboarding, orientation, and brand alignment.
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\u2022 Ensure PR and influencer materials reflect brand standards and campaign objectives.
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\u2022 Plan and Coordinate Marketing Events and Pop\-ups.
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Influencer & Brand Partnerships<\/b>
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\u2022 Coordinate influencer campaigns and brand ambassador relationships.
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\u2022 Negotiate deliverables and manage timelines.
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\u2022 Track influencer performance and ROI.
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\u2022 Identify strategic collaborations aligned with brand positioning.
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In\-Store Marketing & Experiential Execution<\/b>
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\u2022 Support national in\-store campaign rollouts.
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\u2022 Ensure marketing collateral is consistent across chains.
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\u2022 Coordinate in\-store visual standards and activation materials.
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\u2022 Travel when required to support launches and retail alignment.
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Requirements<\/h3>
QUALIFICATIONS & EXPERIENCE<\/b>
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\u2022 Diploma or Degree in Marketing, Communications, or related field.
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\u2022 2\u20133+ years in digital marketing, social media, and brand coordination.
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\u2022 Strong proficiency in Adobe Illustrator and graphic design tools.
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\u2022 Experience in paid media management and analytics.
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\u2022 Experience reporting on online store performance and KPIs.
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\u2022 Experience in Shopify and Klaviyo.
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\u2022 Understanding of retail chain marketing coordination.
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CORE COMPETENCIES<\/b>
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\u2022 Strong commercial acumen.
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\u2022 Analytical mindset with reporting capability.
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\u2022 Highly organised and deadline\-driven.
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\u2022 Strong visual and aesthetic sensitivity.
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\u2022 Strategic thinker with execution capability.
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\u2022 Ability to manage multiple stakeholders and suppliers nationally.
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KEY PERFORMANCE INDICATORS (KPIs)<\/b>
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\u2022 Online Revenue Growth
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\u2022 Conversion Rate Improvement
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\u2022 AOV Growth
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\u2022 Paid Media ROAS Targets
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\u2022 Organic Social Growth & Engagement
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\u2022 Campaign Execution Timeliness
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\u2022 National Retail Marketing Alignment
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\u2022 Packaging & PR Delivery Standards
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