Brand Solutions - Associate
Job Title: Brand Solutions \u2013 Influencer Marketing<\/span><\/span><\/b><\/span><\/span> Dive into the legacy of Confluencr, where ideas don\u2019t just stay on decks\-they turn into campaigns that shape conversations. As part of the Brand Solutions team, you\u2019ll be the brain behind influencer strategies that brands say yes to.<\/span><\/span><\/span><\/span> The Gist of What You\u2019ll Do:<\/span><\/span><\/b><\/span><\/span> Turn Briefs into Big Ideas:<\/span> Build Winning Pitches:<\/span> Influencer Strategy & Mapping:<\/span> Campaign Structuring:<\/span> Collaboration Across Teams:<\/span> Market & Trend Awareness:<\/span> Insight\-Backed Thinking:<\/span> What We\u2019re Looking For:<\/span><\/span><\/b><\/span><\/span> 1\u20133 years of experience in influencer marketing, digital marketing, or brand strategy<\/span><\/span><\/span><\/span> Strong understanding of social media platforms (Instagram, YouTube, etc.) and influencer ecosystem<\/span><\/span><\/span><\/span> Ability to think creatively while staying grounded in business objectives<\/span><\/span><\/span><\/span> Strong presentation and storytelling skills (PPT should be your comfort zone)<\/span><\/span><\/span><\/span> Good research skills\-knowing how to find the <\/span><\/span>right<\/span><\/span><\/i> creators and trends<\/span><\/span><\/span><\/span> Ability to handle multiple briefs and work in a fast\-paced environment<\/span><\/span><\/span><\/span>
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<\/span><\/span><\/b> Understand client requirements, decode what the brand actually needs (awareness, engagement, conversions), and build influencer\-first campaign concepts that solve for it.<\/span><\/span><\/span><\/span><\/p><\/li>
<\/span><\/span><\/b> Create compelling presentations with strong narratives\-right from campaign thought, platform mix, influencer approach, and expected outcomes. This is what helps convert prospects into clients.<\/span><\/span><\/span><\/span><\/p><\/li>
<\/span><\/span><\/b> Identify the right set of creators based on brand fit, audience relevance, and campaign goals\u2014not just follower count. Think quality, not vanity metrics.<\/span><\/span><\/span><\/span><\/p><\/li>
<\/span><\/span><\/b> Design how a campaign will flow\-content formats, timelines, deliverables, and execution approach\-ensuring it\u2019s both creative and practical.<\/span><\/span><\/span><\/span><\/p><\/li>
<\/span><\/span><\/b> Work closely with sales, account management, and execution teams to ensure ideas are aligned with client expectations and can be executed smoothly.<\/span><\/span><\/span><\/span><\/p><\/li>
<\/span><\/span><\/b> Stay on top of social media trends, platform updates, and what\u2019s working in the influencer space to bring fresh, relevant ideas to the table.<\/span><\/span><\/span><\/span><\/p><\/li>
<\/span><\/span><\/b> Use past campaign data, industry benchmarks, and audience insights to strengthen proposals and make them more result\-oriented.<\/span><\/span><\/span><\/span><\/p><\/li><\/ul>
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