Brand Strategist -DNBS23

Job Title:<\/span><\/span><\/b> Brand Strategist
<\/span><\/span>Department:<\/span><\/span><\/b> Marketing / Brand & Communications
<\/span><\/span>Location:<\/span><\/span><\/b> Hyderabad / On\-site
<\/span><\/span>Experience:<\/span><\/span><\/b> 2\u20137 years
<\/span><\/span>Reporting To:<\/span><\/span><\/b> Head of Marketing / Business Head<\/span><\/span><\/span><\/span><\/p>

Role Overview<\/span><\/span><\/b><\/span><\/span>
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The Brand Manager will be responsible for building, managing, and strengthening the Digital Nest brand across all customer touchpoints. This role focuses on developing brand strategy, ensuring consistent brand communication, and executing campaigns that enhance brand awareness, trust, and positioning in the market.<\/span><\/span><\/span><\/span>
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Key Responsibilities<\/span><\/span><\/b><\/span><\/span>
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Brand Strategy & Positioning<\/span><\/span><\/b><\/span><\/span>
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\u2022 Develop and execute long\-term brand strategy aligned with company goals.<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> \u2022 Define brand positioning, messaging, and value proposition.<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> \u2022 Ensure consistency of brand identity across all channels.<\/span><\/span><\/span><\/span><\/p>

Campaign Planning & Execution<\/span><\/span><\/b><\/span><\/span>
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\u2022 Plan and execute brand campaigns across digital and offline platforms.<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> \u2022 Work closely with marketing, content, and creative teams to deliver integrated campaigns.<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> \u2022 Track campaign performance and optimize strategies.<\/span><\/span><\/span><\/span><\/p>

Brand Governance<\/span><\/span><\/b><\/span><\/span>
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\u2022 Maintain brand guidelines and ensure compliance across teams.<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> \u2022 Review marketing materials to ensure brand consistency.<\/span><\/span><\/span><\/span><\/p>

Market Insights & Competitive Analysis<\/span><\/span><\/b><\/span><\/span>
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\u2022 Conduct market research to understand audience behavior and competitors.<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> \u2022 Identify opportunities to strengthen brand perception and engagement.<\/span><\/span><\/span><\/span><\/p>

Cross\-Functional Collaboration<\/span><\/span><\/b><\/span><\/span>
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\u2022 Work with marketing, sales, HR, and leadership teams to drive brand initiatives.<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> \u2022 Support employer branding and recruitment campaigns.<\/span><\/span><\/span><\/span><\/p>

Skills & Competencies<\/span><\/span><\/b><\/span><\/span>
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\u2022 Brand strategy and positioning<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> \u2022 Campaign planning and brand storytelling<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> \u2022 Market research and consumer insights<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> \u2022 Stakeholder management<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> \u2022 Strategic thinking with execution capability<\/span><\/span><\/span><\/span><\/p>

Qualifications<\/span><\/span><\/b><\/span><\/span>
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Bachelor\u2019s or Master\u2019s degree in Marketing, Communications, Business, or related fields.<\/span><\/span><\/span><\/span>
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Experience<\/span><\/span><\/b><\/span><\/span>
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2\u20137 years in brand management, marketing strategy, or brand communication roles.<\/span><\/span><\/span><\/span>
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