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Doors Studio

Brand Strategy Lead

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Role Overview:<\/span><\/span><\/b><\/span><\/span><\/span>
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This role is responsible for leading the social media strategy \u2014 driving<\/span><\/span> <\/span><\/span><\/span>brand growth, performance, and content direction across multiple client accounts.<\/span><\/span><\/span><\/span><\/span>
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The role goes beyond execution \u2014 it requires<\/span><\/span> <\/span><\/span><\/span>strategic thinking, team leadership, and client understanding to build impactful digital narratives and measurable outcomes.
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Key Responsibilities:<\/span><\/span><\/b><\/span><\/span><\/span>
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Strategy & Planning:<\/span><\/span><\/i><\/b><\/span><\/span><\/span>
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\u2022 Develop<\/span><\/span> <\/span><\/span><\/span>platform\-wise social media strategies<\/span><\/span><\/span><\/span><\/span>
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\u2022 Translate business goals into<\/span><\/span> <\/span><\/span><\/span>content + campaign strategies<\/span><\/span><\/span><\/span><\/span>
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\u2022 Lead<\/span><\/span> <\/span><\/span><\/span>monthly/quarterly content planning across clients<\/span><\/span><\/span><\/span><\/span>
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\u2022 Identify trends, formats, and hooks that drive engagement & conversions<\/span><\/span><\/span><\/span><\/span>
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Team Leadership:<\/span><\/span><\/i><\/b><\/span><\/span><\/span>
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\u2022 Manage and mentor a team of<\/span><\/span> <\/span><\/span><\/span>social media strategists & executives<\/span><\/span><\/span><\/span><\/span>
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\u2022 Ensure<\/span><\/span> <\/span><\/span><\/span>quality, consistency, and timelines across all deliverables<\/span><\/span><\/span><\/span><\/span>
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\u2022 Conduct regular reviews, feedback sessions, and training<\/span><\/span><\/span><\/span><\/span>
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\u2022 Build a culture of<\/span><\/span> <\/span><\/span><\/span>ownership and accountability<\/span><\/span><\/span><\/span><\/span>
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Client & Brand Understanding:<\/span><\/span><\/i><\/b><\/span><\/span><\/span>
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\u2022 Work closely with clients to understand<\/span><\/span> <\/span><\/span><\/span>business objectives<\/span><\/span><\/span><\/span><\/span>
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\u2022 Present strategies, campaign ideas, and performance insights<\/span><\/span><\/span><\/span><\/span>
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\u2022 Act as a<\/span><\/span> <\/span><\/span><\/span>bridge between creative, performance, and client teams<\/span><\/span><\/span><\/span><\/span>
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Content Direction:<\/span><\/span><\/i><\/b><\/span><\/span><\/span>
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\u2022 Guide the team on<\/span><\/span> <\/span><\/span><\/span>content buckets, storytelling, and tonality<\/span><\/span><\/span><\/span><\/span>
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\u2022 Approve creatives, captions, and campaign directions<\/span><\/span><\/span><\/span><\/span>
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\u2022 Ensure content aligns with<\/span><\/span> <\/span><\/span><\/span>brand positioning and target audience<\/span><\/span><\/span><\/span><\/span>
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Performance & Optimization:<\/span><\/span><\/i><\/b><\/span><\/span><\/span>
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\u2022 Track key metrics:<\/span><\/span> <\/span><\/span><\/span>engagement, reach, leads, conversions<\/span><\/span><\/span><\/span><\/span>
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\u2022 Optimize strategies based on<\/span><\/span> <\/span><\/span><\/span>data & insights<\/span><\/span><\/span><\/span><\/span>
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\u2022 Collaborate with performance marketing team for<\/span><\/span> <\/span><\/span><\/span>paid campaigns alignment<\/span><\/span><\/span><\/span><\/span>
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Requirements<\/h3>

\u2022<\/span> <\/span><\/span>7+ years in social media / digital marketing<\/span><\/span><\/span><\/span>
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\u2022 Minimum<\/span> <\/span><\/span>2\-3 years in team handling role<\/span><\/span><\/span><\/span>
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\u2022 Agency experience preferred (especially multi\-industry exposure)<\/span><\/span><\/span><\/span>
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\u2022 Strong understanding of<\/span> <\/span><\/span>social media platforms & algorithms<\/span><\/span><\/span><\/span>
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\u2022 Ability to think<\/span> <\/span><\/span>strategically + creatively<\/span><\/span><\/span><\/span>
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\u2022 Strong communication & presentation skills<\/span><\/span><\/span><\/span>
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\u2022 Data\-driven mindset with ability to interpret insights<\/span><\/span><\/span><\/span>
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\u2022 Experience handling<\/span> <\/span><\/span>multiple client accounts<\/span><\/span><\/span><\/span>
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