The Lead Sales & Marketing Manager is a senior, commercially driven role within the Marketing & Corporate Communications Unit of VFD Group. The role exists to bridge brand visibility with revenue generation, ensuring that marketing investments translate directly into measurable sales outcomes.
<\/span><\/span><\/span><\/p>Working closely with the Head of MCC, this role contributes to the development and execution of integrated marketing and sales strategies, with a strong emphasis on conversion, acquisition, and growth. The position requires proven experience executing high\-profile, high\-target campaigns and converting digital and social media engagement into tangible sales opportunities across multiple business verticals.<\/span>
<\/span><\/span><\/span><\/p>This role is central to some of VFD Group\u2019s most critical commercial initiatives, including capital market sales campaigns, B2B product adoption, ecosystem expansion, and subsidiary sales enablement.<\/span><\/span><\/span>
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- Sales & Marketing Strategy Development
<\/span><\/li>- Support the Head of MCC in co\-creating integrated sales and marketing strategies aligned with group growth and revenue objectives.
<\/span><\/li>- Translate brand and marketing strategy into commercial execution plans with clear sales targets and performance metrics.
<\/span><\/li>- Align messaging, channels, and campaigns to move prospects from awareness to conversion.
<\/span><\/li>- Lead the execution of large\-scale, high\-impact sales and marketing campaigns, related to capital market sales, Product acquisition and ecosystem growth initiatives, Time\-bound, target\-driven promotional campaigns
<\/span><\/li>- Own campaign planning, execution, tracking, and post\-campaign analysis to ensure ROI and revenue accountability.
<\/span><\/li>- Co\-design and manage conversion\-focused digital and social media campaigns that generate qualified leads and sales opportunities.
<\/span><\/li>- Build and optimize funnels that convert online engagement into direct sales, subscriptions, sign\-ups, or deal pipelines.
<\/span><\/li>- Collaborate with strategy, content, digital, and external partners to ensure messaging is persuasive, compliant, and commercially effective.
<\/span><\/li>- Track performance metrics including leads, conversions, cost per acquisition, and revenue impact.<\/span>
<\/li>- Play a leading role in revenue\-critical initiatives across the group, including Rights Issue sales and investor acquisition campaigns for VFD Group
<\/span><\/li>- Help with driving B2B adoption and enterprise partnerships for products like Bvndle,
<\/span><\/li>- Support customer acquisition, product uptake, and market expansion for VBank, Sales support for new products, subsidiaries, and ecosystem partnerships
<\/span><\/li>- Work with subsidiary leadership teams to push coordinated sales agendas aligned with group priorities.<\/span>
<\/li>- Collaborate closely with Product, Business Development, Investor Relations, Digital, Compliance, and Subsidiary Teams.
<\/span><\/li>- Act as a commercial execution partner, ensuring clarity on targets, timelines, and accountability.
<\/span><\/li>- Support the briefing, coordination, and performance management of external sales, media, and digital agencies where applicable.
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Requirements<\/h3>- Bachelor\u2019s degree in Marketing, Business Administration, or a related field
<\/span><\/li>- Relevant professional certifications in sales, marketing, or digital growth are an advantage
<\/span><\/li>- Experience
<\/span><\/li>- 7\u201310+ years experience in sales, marketing, or integrated commercial roles
<\/span><\/li>- Demonstrated success executing high\-value, high\-target sales and marketing campaigns
<\/span><\/li>- Strong experience converting social media and digital engagement into sales outcomes
<\/span><\/li>- Proven exposure to B2B sales, product adoption, or financial services/fintech ecosystems
<\/span><\/li>- Experience supporting capital market, investment, or regulated\-industry campaigns is a strong advantage
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<\/li><\/ul>Core Competencies & Skills<\/b>
<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>- Integrated sales and marketing execution<\/span>
<\/span><\/span><\/span><\/span><\/span><\/span><\/li>- Revenue\-driven campaign management<\/span>
<\/span><\/span><\/span><\/span><\/span><\/span><\/li>- Digital and social media conversion strategy<\/span>
<\/span><\/span><\/span><\/span><\/span><\/span><\/li>- Sales funnel development and optimization<\/span>
<\/span><\/span><\/span><\/span><\/span><\/span><\/li>- Stakeholder and cross\-functional collaboration<\/span>
<\/span><\/span><\/span><\/span><\/span><\/span><\/li>- Performance tracking, analytics, and reporting<\/span>
<\/span><\/span><\/span><\/span><\/span><\/span><\/li>- Strong commercial judgment and negotiation skills<\/span>
<\/span><\/span><\/span><\/span><\/span><\/span><\/li>- Clear, persuasive communication<\/span>
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<\/b><\/div>Personal Attributes<\/b>
<\/span><\/span><\/span><\/p>- Strong commercial instinct with a results\-first mindset
<\/span><\/li>- Confident, proactive, and execution\-oriented
<\/span><\/li>- Comfortable working under pressure and against ambitious targets
<\/span><\/li>- Highly organized with strong attention to detail
<\/span><\/li>- Collaborative, resilient, and adaptable
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