About Lyra
Lyra Health is the leading provider of mental health solutions for employers supporting more than 20 million people globally. The company has delivered 13 million sessions of mental health care, published more than 20 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.
Role Overview
The Business Development Manager (Market Growth) is a pivotal leadership role designed to aggressively scale Lyra’s market share in Singapore’s rapidly evolving Employee Assistance Program (EAP) and corporate wellness sector. As organizations shift from reactive mental health support to proactive, holistic wellbeing strategies, this role will position Lyra at the forefront of this transformation.
You will be responsible for defining the local Go-To-Market (GTM) strategy, capturing enterprise-level new business, and scaling our footprint across the retail and SME sectors. Success in this role requires navigating complex, multi-stakeholder sales cycles, building lucrative channel partnerships with global benefits brokers, and aligning Lyra’s solutions with Singapore’s Tripartite guidelines on mental health.
Location: Onsite
Flexibility: The successful candidate must be flexible to work outside of standard hours to accommodate the global nature of the business and collaborate effectively with international teams across multiple time zones.
Key Responsibilities
1. Strategic Market Growth & Go-To-Market (GTM) Execution
Market Mapping & Penetration: Conduct continuous landscape analysis to identify market gaps, competitor weaknesses, and emerging trends in the Singaporean corporate wellness space.
Value Proposition Localization: Adapt Lyra’s global EAP and wellbeing messaging to resonate with local nuances, specifically addressing cultural sensitivities and the stigma surrounding mental health in the Asian workplace.
Growth Forecasting: Develop, execute, and own the annual sales strategy and revenue targets for Singapore, utilizing data-driven insights to pivot strategies proactively.
2. Enterprise EAP Acquisition & Direct Sales
Targeted Hunting: Prospect and close high-value EAP contracts with Multinational Corporations (MNCs) headquartered in Singapore, Large Local Enterprises (LLEs), and Government-Linked Companies (GLCs).
C-Suite Consultancy: Act as a trusted advisor to CHROs, Total Rewards Directors, and Procurement heads, shifting conversations from standard "utilization rates" to measurable clinical outcomes and ROI on mental health investments.
Complex Deal Structuring: Lead the end-to-end sales cycle, including RFP/RFI responses, complex pricing strategies, and tailored solution presentations.
3. Channel Partnerships & Broker Relations (Crucial for SG Market)
Broker Ecosystem: Establish and aggressively expand strategic alliances with top-tier employee benefits brokers (e.g., Aon, Mercer, WTW, Lockton) and local health insurance intermediaries.
Enablement: Educate and incentivize broker partners on Lyra’s differentiating value, ensuring Lyra is the preferred EAP vendor included in their corporate pitch decks.
4. Retail / SME Expansion
Scalable Solutions: Drive the adoption of streamlined, "plug-and-play" EAP and wellbeing packages tailored for Singapore's massive SME and retail client base.
L&D Monetization: Commercialize Learning & Development (L&D) initiatives, promoting manager-level mental health training, resilience workshops, and psychological first-aid courses.
5. Client Success & Thought Leadership
Account Transition: Ensure a seamless handover of closed enterprise deals to the Client Success team, while remaining the executive sponsor for key accounts to drive renewals and upsells.
Brand Authority: Represent Lyra at premier Singaporean industry events (e.g., HR Tech Festival Asia, SNEF symposiums).
Regulatory Alignment: Stay intimately familiar with the Ministry of Manpower (MOM) and Workplace Safety and Health (WSH) Council's mental health directives to position Lyra as a compliance and best-practice partner.
Knowledge, Skills, and Experience
Must-Haves:
Proven Track Record: 5–8+ years of B2B business development, enterprise sales, or strategic partnership experience in Singapore.
Domain Expertise: Deep understanding of the Employee Benefits, Healthcare, HR Tech, or EAP ecosystem in Singapore.
Broker Network: Existing, warm relationships with key employee benefits consultants and insurance brokers in the region.
Consultative Sales Mastery: Demonstrated ability to manage long, complex enterprise sales cycles (6–12 months) and negotiate high-value contracts.
Nice-to-Haves:
Familiarity with data privacy regulations in the region (e.g., Singapore PDPA) as it relates to healthcare and employee data.
Experience scaling a tech-enabled healthcare or wellness platform in a new market.
Key Performance Indicators (KPIs)
Revenue Generation: Annual Recurring Revenue (ARR) from new enterprise and retail EAP clients.
Channel Pipeline: Percentage of qualified pipeline generated through broker and partner channels.
Market Share: Growth in the number of active corporate lives covered under Lyra's programs in Singapore.
Sales Velocity: Reduction in the average sales cycle length through refined targeting and local market fit.
"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.
By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact globaldpo@lyrahealth.com. For more information about how we use and retain your information, please see our Workforce Privacy Notice." 