Business Development Representative - SL

Why Is This Role So Special?

The Business Development Representative plays a critical role in driving the company’s growth by generating new business opportunities and fueling the sales pipeline. As the first point of contact with potential clients, you will introduce them to our solutions, qualify their needs, and set the stage for successful partnerships. This role is ideal for someone who thrives on connecting with people, uncovering opportunities, and sparking meaningful conversations that lead to future business. The ideal candidate will be a strong communicator, motivated self-starter, and team player who is passionate about creating value for customers and contributing to the company’s overall success.

Duties and Corresponding Responsibilities:

• Works with Manager of Business Development and other sales and marketing stakeholders.

• Understands the competitive landscape for post-acute care, the people we serve, and how our solutions assist those in our serviceable markets.

• Effectively articulate the Activated Insights value proposition to prospective customers.

• Create new contacts and leads in our CRM and supporting sales systems to nurture, while actively building a pipeline of qualified sales opportunities.

• Utilize best-in-breed technology such as Hubspot, Salesforce, Zoom, Docusign and Outreach.

• Maintain up-to-date records of accounts, prospects and interactions, while surfacing viable targets to the Account Executive team.

• Meet a quota of activity sequences that include outbound calling, emailing and other interactions that ultimately lead to Qualified Sales Opportunities and Closed Won business.

• Work with counterparts in sales to identify qualification improvements and ensure only qualified leads are transitioned to the right stakeholders.

• Proactively provide closed-loop feedback on programs, messaging and processes to ensure continuous optimization and improvement.

• Ensuring that all current and potential customers who have expressed interest in learning more about the Activated Insights programs and services are contacted in a timely and efficient manner and in conjunction with the established company guidelines.