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Chili Digital

Business Unit Manager / Gerente de Unidad de Negocios

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About Chili

Chili is a performance-driven digital marketing group operating across Latin America and international markets. We build scalable Business Units (BUs) that combine commercial excellence, operational discipline, and strong local leadership to compete globally.

This role is designed for leaders who want P&L ownership, not just a sales target.

Role Overview

The Business Unit Manager (BUM) is fully responsible for the growth, profitability, and operational maturity of their assigned region.

This is not a pure sales role.

You are the owner of the local business: revenue growth, team building, marketing strategy, delivery quality, retention, and long-term sustainability.

You will launch, scale, and manage a self-sufficient Business Unit, progressing from an initial commercial focus to a fully operational regional team.

Core Responsibilities

1. Regional Growth & Revenue Ownership

  • Own New MRR growth, ARR milestones, and long-term revenue trajectory for your region

  • Execute the regional growth plan, hitting monthly and quarterly revenue targets

  • Ensure sustainable growth, not short-term deal chasing

  • Balance acquisition, retention, and upsell opportunities

2. Business Unit Management & Leadership

  • Act as the general manager of the region

  • Build, lead, and develop the local commercial and operational team as revenue milestones are unlocked

  • Hire, train, and manage:

    • Sales Managers

    • SDRs

    • Account Managers

    • Delivery teams (SEO, PPC, Content, Creative) when unlocked

  • Create a performance culture with clear accountability and KPIs

  • Manage internal communication between sales, delivery, and Chili HQ

3. Commercial Strategy (Sales + Beyond)

  • Personally close early deals while the BU is in launch phase

  • Transition from “top closer” to leader of closers as the team grows

  • Design and improve sales processes, qualification standards, and deal quality

  • Coach and manage Sales Managers once hired, with accountability for their results

4. Marketing & Pipeline Ownership

  • Own inbound and outbound pipeline generation for the region

  • Define and execute:

    • SEO strategy

    • Paid Media strategy

    • Outbound prospecting systems

    • Partnerships, events, and authority-building initiatives

  • Manage marketing budgets responsibly, ensuring ROI and healthy margins

  • Justify budget increases using CAC, SQL quality, and ROI data

5. Client Portfolio & Retention Management

  • Ensure strong onboarding, delivery quality, and client satisfaction

  • Reduce churn through:

    • Proper expectation setting

    • Strong account management

    • Clear value communication

  • Oversee renewals, upsells, and cross-sells without passive portfolio management

6. Financial & Operational Accountability

  • Manage BU performance against:

    • Revenue targets

    • Margin requirements

    • Marketing efficiency

  • Make data-driven decisions on hiring, spend, and scaling

  • Ensure the BU progresses toward self-sufficiency

Success Metrics

You will be evaluated on:

  • New MRR growth and ARR milestones

  • Revenue consistency (month-over-month performance)

  • Team development and leadership effectiveness

  • Marketing ROI and pipeline health

  • Retention, upsells, and portfolio quality

  • Ability to transition from founder-led sales to a scalable team

Ideal Profile

  • Strong commercial background with leadership ambition

  • Experience growing markets, teams, or business units

  • Comfortable with ambiguity, ownership, and accountability

  • Data-driven decision maker

  • Able to move from execution to strategy as the BU scales

  • Entrepreneurial mindset with operational discipline

Why This Role Is Different

  • You are not a country salesperson

  • You are not an account executive with a bigger target

  • You are the owner of a regional business, with:

    • Team-unlock authority

    • Marketing ownership

    • Leadership responsibility

    • Performance-based upside tied to real business growth

This role is for builders, not order-takers.