Campaign Manager
Job Overview
The Campaign Manager is responsible for planning, executing, and overseeing up to 100 individual activations per month. This role serves as a critical link between the Talent and Sales departments internally, while also managing and communicating expectations with assigned brand partners externally. The ideal candidate is highly organized, detail-oriented, and excels in a fast-paced environment, ensuring that campaigns are delivered on time, within scope, and to the satisfaction of all stakeholders.
Key Responsibilities
- Campaign Planning & Execution
- Coordinate the full lifecycle of up to 100 monthly activations, from initial brief to final wrap-up, ensuring they're on-time and within scope.
- Create detailed briefs, ensuring all critical information is captured for campaign execution.
- Develop and maintain campaign schedules, deliverables, and timelines, adjusting as needed to meet evolving priorities.
- Ensure clear, documented processes are followed at each stage of the campaign to maintain quality and consistency.
- Internal Collaboration
- Work closely with the Talent Department to align on talent availability, creative requirements, and campaign timelines.
- Partner with the Sales Department to understand brand objectives, contractual obligations, and budget parameters.
- Communicate campaign goals, progress, and updates to internal teams via regular meetings or project management tools.
- External Brand Partnership
- Serve as the primary point of contact for assigned brand partners, establishing trust and clear lines of communication.
- Set and manage expectations regarding campaign timelines, deliverables, and potential challenges.
- Provide timely updates on campaign milestones, performance metrics, and any changes to scope or deadlines.
- Performance Monitoring & Reporting
- Track relevant key performance indicators (KPIs) for each activation, analyzing campaign effectiveness and ROI.
- Compile post-campaign reports for internal leadership and external brand stakeholders, highlighting successes, lessons learned, and optimization strategies.
- Use data-driven insights to suggest improvements and enhancements for future campaigns.
- Problem-Solving & Issue Resolution
- Identify and address any roadblocks or conflicts promptly, coordinating with internal teams and brand partners to find swift resolutions.
- Escalate critical issues to senior leadership when necessary, providing potential solutions and next steps.
- Ensure that last-minute changes or challenges do not compromise campaign outcomes or stakeholder satisfaction.
- Process Optimization & Best Practices
- Continuously evaluate existing workflows and propose improvements to streamline campaign processes.
- Maintain updated documentation, including Standard Operating Procedures (SOPs), project plans, and performance benchmarks.
- Share best practices with team members to foster a culture of collaboration and continuous improvement.
- Perform additional related duties, as assigned
Expectations
- Organization & Time Management: Demonstrate the ability to manage multiple campaigns simultaneously, meeting strict deadlines without compromising quality.
- Clear Communication: Maintain consistent, transparent communication with internal stakeholders and external brand partners, ensuring all parties remain aligned on goals and objectives.
- Adaptability: Flexibly adjust plans and approaches in response to shifting priorities, market changes, or unforeseen obstacles.
- Professionalism: Represent the company with integrity, handling sensitive information and high-profile relationships with discretion.
- Results-Driven: Focus on delivering measurable outcomes that satisfy both brand objectives and internal performance targets.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience:
- 1+ years of experience in campaign management, project management, or a related marketing role.
- Demonstrated success in handling multiple projects or campaigns concurrently.
- Skills:
- Proficiency in project management tools (e.g., Asana, Trello, Monday.com) and Microsoft Office/Google Workspace.
- Strong verbal and written communication skills, with the ability to tailor messaging to different audiences.
- Analytical mindset for tracking campaign data and optimizing performance.
- Excellent problem-solving capabilities, with a proactive approach to anticipating and mitigating risks.
Physical Demands
- Able to sit and/or stand for the duration of the workday
- Able to use a keyboard, headset, and computer monitor for the workday
Compensation & Benefits
- This is a "Contract-to-Hire" position.
- Remote work environment.
- Opportunities for professional development and career advancement.