Campaign Manager - US

Campaign Manager, US Eastern Timezone

WHO WE ARE

Certinia delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company’s Professional Services Automation (PSA), Customer Success (CS), and Financial Management (FM) solutions—delivered on Salesforce’s leading cloud platform—provide the ability to run a connected services business, deliver with intelligence, and achieve business agility. Headquartered in Austin, Texas with presence around the world, Certinia is backed by Haveli Investments, TA Associates, General Atlantic and Salesforce Ventures. For more information, visit www.certinia.com.

THE ROLE

In this role you are required to deliver impact by devising and running global integrated campaigns that generate and capture demand. This is an opportunity for someone who translates strategy into actionable plans, excels at project management, and collaborates effectively to deliver results.

WHAT YOU WILL DO IN THIS ROLE

• Execute global integrated marketing campaigns for your market segment, communicating the campaign plan, execution, and performance with cross-functional partners and key stakeholders.
• Execute the campaign planning process for your market segments, ensuring that campaigns are built out at least one business quarter in advance to maximize productivity.
• Ensure campaigns are generating high quality leads targeted by industry, company size, and region aligned to ICPs
• Work with cross-functional partners and team members to implement integrated marketing campaigns encompassing multi-channel tactics including but not limited to email marketing, digital advertising, social media, webinars, events and a variety of other tactics to grow the sales pipeline.
• Drive alignment with marketing and cross-functional partners across Product Marketing, Digital, Regional Field Marketing, Marketing Operations, Brand & Creative, Sales and Global Communications and other relevant stakeholders, to complete successful campaign launches across the organization
• Collect feedback from the field marketing teams to understand local customer needs and refine campaign strategies for relevance and impact.
• Document campaign performance metrics, key business and revenue metrics across the sales funnel, including prospect acquisition and install base expansion.
• Document internal communications and drive reporting for your campaign(s), keeping key stakeholders informed throughout the planning and execution process, and partnering cross-functionally to build field programs that improve campaign performance.
• Partner with our Product Marketing team to align messaging, content and Sales Plays, and understand relevant solutions and use cases that roll into each campaign.
• Partner with Marketing Operations to analyze campaign performance, and make adjustments where necessary to optimize results..
• Track, measure, and communicate campaign results, continually optimizing for efficiency and scale, and seek to generate new global best practices.
• Ensure marketing programs & tactics delivered on time, within budget, meeting ROI expectations/forecast
  
  

WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE

• Bachelor’s degree with equivalent combination of education and experience
• Experience within SaaS or a high tech business
• Typically 5+ years of Campaign Management experience with a demonstrated ability to execute and contribute to successful fully integrated marketing campaigns.
• Superb organization and project management skills and the capacity to manage multiple complex projects at once
• Experience with analytical tools and ability to dive deep into metrics and reporting.
• Deep understanding of persona marketing, marketing automation, performance marketing, and email marketing tactics and technology.
• Ability to clearly articulate and deliver on campaign goals, strategy and execution elements to multiple audiences
• Proven ability to partner effectively with multiple different marketing stakeholders and work effectively with sales teams.
• Highly organized and detail oriented