Category Management - 88875

Objectives of this role

  • Developing and executing strategic plans for the assigned product category to drive sales and profitability.
  • Analysing market trends, consumer behaviour and competitor activities in order to identify growth opportunities and market gaps.
  • Collaborating with various teams, like marketing, sales and product development, to identify and implement new products, services and marketing initiatives.
  • Managing product assortment, pricing, promotions and inventory to optimise category performance.
  • Evaluating customer feedback and implementing changes to enhance the overall customer experience and drive customer loyalty.
  • Developing solid relationships with key vendors and suppliers to improve category offerings and negotiate favourable terms.

Your tasks

  • Conduct thorough market research and analysis to identify emerging trends, competitive landscape and customer preferences and provide actionable plans.
  • Develop and execute comprehensive category management strategies to achieve business objectives and drive growth.
  • Maintain robust category management tools and processes, ensuring seamless strategy execution across the organisation.
  • Monitor and evaluate category performance, leveraging key performance indicators (KPIs) to identify areas for improvement and implement corrective measures.
  • Lead supplier negotiations, ensuring favourable terms and conditions to drive cost savings and strengthen supplier relationships.
  • Collaborate with marketing teams to develop effective product messaging, positioning and communication strategies.
  • Execute pricing strategies and promotional plans to optimise profitability while considering market dynamics and customer value perception.
  • Stay up-to-date with industry trends, competitor activities and technological advancements to provide recommendations to senior management.

Required skills and qualifications

  • SA bachelor’s degree in business, marketing or a related field.
  • 3+ years of experience as a category manager in the retail industry in India.
  • Strong understanding of the Indian market, consumer behaviour and retail trends.
  • Proficiency in utilising Microsoft Office Suite, category management tools and software for data analysis and reporting.
  • Flexibility to adapt to the changing market dynamics, consumer preferences and organisational priorities.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Excellent communication and negotiation skills to collaborate effectively with cross-functional teams and external stakeholders.
  • Detail-oriented with a focus on accuracy and quality.
  • Ability to thrive in a fast-paced and dynamic work environment.

Preferred skills and qualifications

  • Experience in category management within the Indian retail market.
  • Familiarity with retail merchandising systems and software.
  • Knowledge of inventory management and demand forecasting techniques.
  • Understanding of pricing strategies, margin analysis and profitability optimisation.
  • Experience in vendor management and negotiations.
  • Ability to conduct market research and consumer surveys.
  • Proficiency in data analysis and using analytics tools.
  • Multilingual skills to cater to diverse customer segments in India.