CBIA SEAT Activation Manager - APAC

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

CBIA SEAT Activations Manager

About the role

Reporting into the APAC OU Market Activation Lead, this is a critical role ensuring the OU remains closely connected to our consumer, shopper and customer at cluster level across APAC. The role will act as a critical link point between the OU and the Cluster in key areas.

Key responsibilities

• Taking OU insights and analytics and driving relevancy and applicability deep into the clusters/markets to support the growth agenda
• Drive the key cross category growth priorities via consumer and shopper understanding in the Cluster (e.g. Healthy aging, Liquids, Dcommerce)
• Support the category OU CBIA team to execute research and consumer understanding in the cluster with excellence
• Responsibility for working alongside enterprise colleagues across the clusters to understand performance drivers, partner on strategically critical customer projects
• Shaping and driving shopper and consumer related insight projects linked to relevant local brands
• Partnering with Category and ComEx Teams within the Clusters to elevate Consumer and Shopper Understanding
• Partner with Cluster Leadership Teams to ensure Consumer First Always mindset is fully embedded in driving the growth agenda across cluster

Qualifications and skills

Essential

• Significant Insight and consumer understanding of research tools across communication. Innovation, shopper etc. Working knowledge of Analytical Capabilities including MMM, Price Elasticity and AI Capabilities is an added advantage
• Ability to work in a matrix environment and manage changing priorities in an efficient way
• Strong influencing skills at senior stakeholder level
• Strong commercial understanding including P&L management
• Strong experience of Shopper & Consumer Insight and demonstrated ability to impact growth
• Ability to drive transformation agenda on large scale to support Growth ambition

Preferred Qualifications:

• Strong influential skills as the person needs to engage with senior stakeholders in OUs and Functions frequently
• Ability to enable and drive change – resilience and tenacity

This position is a grade: 7

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Job Posting End Date

2026-07-15

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.