Centralized Leasing Support Specialist (37354)

RR Living — Centralized Leasing Support Specialist

Our mantra is simple -- love. Love what you do. Love where you live. Love the success and return we provide. At RR Living, we are a part of something special.

The Centralized Leasing Support Specialist is responsible for managing and converting inbound leasing activity across a portfolio of RR Living communities through centralized administrative leasing support. This role serves as the first live point of contact for prospective residents after initial engagement with the AI leasing assistant and is critical to driving tour volume, leasing pipeline conversion, and sight-unseen applications.

Based in the Dallas corporate office, this role provides extended evening and weekend leasing support to ensure prospect inquiries are handled promptly, professionally, and consistently outside of standard onsite office hours. The position is heavily focused on prospect engagement, CRM follow-up management, appointment setting, lead nurturing, and conversion support through the Knock CRM platform.

This individual acts as an extension of the onsite leasing teams by maintaining continuous communication with prospects, identifying leasing opportunities, overcoming objections, and creating urgency that results in scheduled tours and completed applications, while providing regular communication with their assign community teams.

The ideal candidate is highly organized, sales-driven, customer-focused, technologically proficient, and thrives in a fast-paced, high-volume environment. Success in this role depends on strong communication skills, responsiveness, attention to detail, and the ability to convert digital leads into qualified leasing opportunities.

Responsibilities & Expectations

Centralized Leasing & Lead Management

· Manage and respond to inbound leasing inquiries generated through AI chatbot handoffs, website leads, internet listing services, social media inquiries, and digital marketing campaigns.

· Serve as the centralized leasing support contact for assigned communities.

· Engage prospects through phone, text, email, and CRM communication channels in a professional and timely manner.

· Maintain consistent prospect communication to move leads through the leasing funnel, with a minimum of 5 follow-up touchpoints.

· Build rapport with prospective residents and identify housing needs, preferences, timelines, and objections.

· Assist prospects with questions regarding pricing, availability, floor plans, amenities, application processes, and community information.

· Utilize consultative sales techniques to convert inquiries into scheduled onsite tours and completed applications.

· Generate urgency and excitement around community availability and specials.

· Support leasing efforts across multiple communities simultaneously while maintaining high communication quality and responsiveness.

· Maintain accurate documentation of all prospect interactions within the CRM system.

Tour Coordination & Appointment Setting

· Schedule qualified onsite tours for property leasing teams.

· Coordinate prospect appointments efficiently based on community availability and leasing office schedules.

· Ensure prospects receive all necessary information prior to their scheduled tours.

· Confirm upcoming appointments and conduct reminder follow-up communications.

· Re-engage prospects who cancel, no-show, or become unresponsive.

· Assist in maximizing tour-to-lease conversion opportunities through effective pre-tour communication.

· Identify high-intent prospects and prioritize immediate follow-up efforts.

· Help create a seamless transition between centralized support and onsite leasing teams.

· Support and encourage sight-unseen leasing opportunities when appropriate.

CRM & Administrative Leasing Support

· Maintain complete and accurate records within the Knock CRM platform.

· Ensure all prospect communications, notes, follow-up tasks, and appointment details are properly documented.

· Monitor and manage follow-up workflows to prevent lead loss or delayed response times.

· Execute structured lead nurturing campaigns and follow-up sequences.

· Review CRM activity daily to ensure all leads are receiving consistent engagement.

· Assist with lead assignment management and communication coordination.

· Track prospect progression from inquiry to application submission.

· Monitor response time compliance and follow-up standards.

· Support administrative leasing functions for onsite teams as needed.

· Ensure adherence to company leasing policies, communication standards, and Fair Housing compliance.

Sales Conversion & Prospect Engagement

· Utilize sales-focused communication techniques to increase leasing conversions.

· Encourage and assist with sight-unseen leasing opportunities through virtual engagement and digital leasing support.

· Address prospect objections related to pricing, location, availability, timing, and application requirements.

· Follow up aggressively yet professionally on all warm and active leads.

· Maintain high closing energy and strong customer engagement throughout the leasing process.

· Partner with onsite teams to ensure seamless communication regarding prospect needs and priorities on a daily basis.

· Assist with driving occupancy goals through centralized prospect management.

· Support leasing promotions, specials, and marketing initiatives through prospect outreach.

· Identify opportunities to improve conversion ratios and lead engagement strategies.

Reporting & Performance Accountability

· Track and maintain performance metrics related to lead response, tour generation, and application conversion.

· Meet or exceed established KPIs related to:

· Scheduled onsite tours

· Tour show rates

· Sight-unseen application conversions

· Lead response times

· CRM follow-up compliance

· Prospect engagement activity

· Conversion ratios

· Participate in regular performance reviews, coaching sessions, and training initiatives.

· Identify trends impacting leasing performance and provide recommendations for improvement.

· Assist leadership with reporting and pipeline management insights.