About the Company<\/b><\/span>
<\/p>We are building a next\-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth\-first attitude. Our vision is to create mass\-market products with modern appeal and strong cultural relevance.
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This is an opportunity to join a fast\-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.
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Role Summary<\/b><\/span>
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We are looking for an energetic and creative Marketing Manager who can build brand buzz, execute impactful campaigns, and drive consumer engagement across digital, retail, and on\-ground channels. The role requires a balance of strategic thinking and hands\-on execution.
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Key Roles & Responsibilities<\/b><\/span>
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- Plan and execute 360° marketing campaigns to drive brand awareness, trials, and repeat consumption<\/span>
<\/span><\/li>- Lead influencer and creator marketing across nano, micro, and celebrity creators<\/span>
<\/span><\/li>- Drive trade marketing initiatives including POS, visibility, sampling, and in\-store activations across GT & MT<\/span>
<\/span><\/li>- Manage performance marketing campaigns across Meta, Google, and retail media platforms with ROI focus<\/span>
<\/span><\/li>- Execute on\-ground marketing activities such as events, campus activations, and community engagements<\/span>
<\/span><\/li>- Collaborate with creative partners to develop high\-impact content across digital and retail touchpoints<\/span>
<\/span><\/li>- Track campaign performance, consumer insights, and analytics to optimize execution<\/span>
<\/span><\/li>- Work closely with Sales, NPD, and Operations teams to align marketing with launches and distribution goals<\/span>
<\/span><\/li>- Manage agencies, vendors, and external partners effectively<\/span>
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Requirements<\/h3>- Strong understanding of FMCG / beverage / consumer brand marketing<\/span>
<\/span><\/span><\/li>- Experience across digital marketing, trade marketing, and on\-ground activations<\/span>
<\/span><\/li>- Hands\-on exposure to influencer marketing and content development<\/span>
<\/span><\/li>- Data\-driven mindset with strong analytical and execution skills<\/span>
<\/span><\/li>- Ability to manage agencies and negotiate partnerships<\/span>
<\/span><\/li>- Deep understanding of Gen Z and young India consumer behavior<\/span>
<\/span><\/li>- Creative, proactive, and comfortable working in a fast\-paced environment<\/span><\/span>
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Experience & Qualification<\/b><\/span><\/span><\/span>
<\/div>- 3<\/span>\u20135 years of hands\-on marketing experience<\/span>
<\/li>- Prior experience in FMCG, beverages, or lifestyle brands preferred<\/span>
<\/li>- Bachelor\u2019s degree in Marketing, Business, or related field (MBA preferred)<\/span>
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Benefits<\/h3>- Opportunity to build a brand from the ground up<\/span>
<\/span><\/li>- Direct exposure to founders and leadership<\/span>
<\/span><\/li>- Fast decision\-making, high ownership, and creative freedom<\/span>
<\/span><\/li>- Performance\-driven culture with visible impact<\/span><\/span>
<\/li>- Competitive salary + performance\-linked incentives\u200b<\/span>
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