Communications and Marketing Director
What you will do?
The Communications & Marketing Director provides strategic leadership and operational oversight for all internal and external communications and marketing initiatives across the enterprise. This role is responsible for developing compelling messaging, maintaining brand consistency, and producing high-quality digital and print materials that support organizational visibility, engagement, and fundraising efforts. The Director oversees donor communications and database management, ensuring accurate reporting, timely acknowledgements, and effective outreach to donors and constituents.
Key Responsibilities
Communications Strategy & Execution
- Direct and manage written and digital communications for all enterprise entities, including Four Oaks and the Affordable Housing Network, Inc.
- Develop and implement internal communications strategies utilizing the intranet (agency portal) and other internal communication channels.
- Collaborate with the President/CEO to develop and execute comprehensive communications plans, including social media strategies for all platforms.
Marketing & Brand Management
- Design and produce high-quality digital and print materials, including annual reports, fundraising appeals, brochures, newsletters, presentations, press releases, and advertisements.
- Maintain and enforce an up-to-date brand standards guide for Four Oaks and the Affordable Housing Network, Inc.
- Oversee advertising placements and coordinate the production of printed materials.
Digital & Social Media Oversight
- Manage and maintain organizational websites, including Four Oaks, Iowafosterandadoption.org, and the Affordable Housing Network, Inc., with responsibility for design, content development, and performance tracking.
- Oversee all social media platforms, including Facebook, Instagram, and LinkedIn, ensuring consistent messaging, audience engagement, and alignment with organizational objectives.
Donor Relations & Database Management
- Oversee the donor database, ensuring data accuracy and producing custom reports as needed.
- Manage daily entry of donations and oversee acknowledgment processes, including review, approval, and distribution of donor correspondence.
- Reconcile weekly donation records in collaboration with the Finance Department.
Public Relations & Media Engagement
- Develop and cultivate relationships with media outlets to enhance organizational visibility.
- Coordinate public relations initiatives, including proclamations and formal signing events at the state level.
Leadership & Administration
- Develop and administer departmental policies and procedures.
- Ensure compliance with agency standards for documentation and record-keeping.
- Provide communications and marketing support for special events and organizational initiatives.
Internal Support & Collaboration
- Partner with Human Resources to support staff-related materials, including onboarding resources, name badges, and business cards.
- Collaborate across departments to support organizational communications needs and ensure alignment of messaging.