1. The project objectives and the specific purpose of services<\/span><\/span><\/span><\/b>
<\/span><\/span><\/p>The purpose of this consultancy is to develop a focused\ncommunications, branding, and digital engagement strategy for Linux Foundation\nAgStack. The consultancy will support the positioning of AgStack as a new\nopen\-source architecture and software approach for agricultural and food\nsystems, while strengthening its visibility among technical, institutional,\ndonor, and agrifood\-sector stakeholders.<\/span>
<\/span><\/span><\/div>The consultancy will build upon the broader ecosystem of the\nDigital Integration of Agricultural Supply Chains Alliance (DIASCA), the\nAlliance of Bioversity International and CIAT, Linux Foundation AgStack, and\nother strategic partners. The assignment will contribute to enhancing\ncommunications, stakeholder engagement, launch readiness, and long\-term\nadoption of open\-source digital infrastructure for agrifood supply chains.<\/span>
<\/span><\/span><\/p>The consultancy will culminate in the preparation of a\ncomprehensive communications package supporting the launch of AgStack at the\nOpen Source Summit in Prague on October 6, 2026.<\/span>
<\/span><\/span><\/p>2. The key contact people for the Consultant, and the frequency and mode of\ninteraction with the person supervising the consultancy assignment<\/span><\/span><\/span><\/b>
<\/span><\/span><\/div>
<\/span><\/span><\/div>Hiring Manager:<\/span>
<\/span><\/span><\/div>Brian King, Senior Manager of Technology Integration.<\/span>
<\/span><\/span><\/div>- Bi\-weekly virtual coordination meetings.<\/span>
<\/span><\/span><\/li>- Email communication as required for review and feedback.<\/span>
<\/span><\/span><\/li>- Review sessions prior to the submission of each deliverable.<\/span>
<\/span><\/span><\/li><\/ul>3. The deliverables<\/span><\/span><\/span><\/b>
<\/span><\/span><\/div>Deliverable 1:<\/span><\/span><\/b> Rapid Assessment and Brand\nAudit Report<\/span>
<\/span><\/span><\/div><\/blockquote>Format: PowerPoint presentation\nand/or written report (editable format).<\/span>
<\/span><\/span><\/div>Contents: Rapid assessment and brand audit note, summarizing current\ncommunications assets, gaps, opportunities, and recommendations for the\nstrategy phase.<\/span>
<\/span><\/span><\/div>Deliverable 2:<\/span><\/span><\/b> AgStack Communications,\nBranding, and Messaging Strategy<\/span>
<\/span><\/span><\/div><\/blockquote>Format: Strategic document\n(Word/PDF) and/or presentation.<\/span>
<\/span><\/span><\/div>Contents: AgStack communications, branding, and messaging strategy, including\naudience segmentation, core narrative, messaging pillars, co\-branding guidance,\nand recommended language for partner\-facing communications.<\/span>
<\/span><\/span><\/div>Deliverable 3:<\/span><\/span><\/b> Digital Engagement and\nPlatform Recommendations<\/span>
<\/span><\/span><\/div><\/blockquote>Format: Strategic recommendations\nreport and presentation.<\/span>
<\/span><\/span><\/div>Contents: Digital engagement and platform recommendations, including\nrecommended channels, workflows, content pipeline, and practical guidance for\nmaintaining communications momentum.<\/span>
<\/span><\/span><\/div>Deliverable 4:<\/span><\/span><\/b> Open Source Summit Launch\nPackage<\/span>
<\/span><\/span><\/div><\/blockquote>Format: Communications package.<\/span>
<\/span><\/span><\/div>Contents: Open Source Summit launch package, including launch narrative,\ncommunications timeline, and suggested promotional content.<\/span>
<\/span><\/span><\/div>Deliverable 5:<\/span><\/span><\/b> Implementation Action Plan\nand Communications SOPs<\/span>
<\/span><\/span><\/div><\/blockquote>Format:\nFinal report and operational toolkit.<\/span>
<\/span> Contents: Implementation action plan and communications standard operating\nprocedures, and next steps<\/span>
<\/span><\/span><\/div>4. The calendar of activities<\/span><\/span><\/span><\/b>
<\/span><\/span><\/p>Approximately three (3) months \- June 2026 \u2013 September 2026<\/span>
<\/span><\/span><\/p>- Phase 1: Rapid Assessment and Brand Audit<\/span>
<\/span><\/span>Estimated effort: 3 consulting days<\/span><\/span><\/span>
<\/span><\/span><\/span><\/li>- Phase 2: Communications Strategy and Branding\nFramework<\/span>
<\/span><\/span>Estimated effort: 5 consulting days<\/span><\/span><\/span>
<\/span><\/span><\/span><\/li>- Phase 3: Digital Engagement and Platform\nRecommendations<\/span>
<\/span>Estimated effort: 4 consulting days<\/span>
<\/span><\/span><\/span><\/li>- Phase 4: Open Source Summit Launch Package<\/span>
<\/span>Estimated effort: 5 consulting days<\/span>
<\/span><\/span><\/span><\/li>- Phase 5: Implementation Action Plan and Standard\nOperating Procedures<\/span>
<\/span><\/span>Estimated effort: 3 consulting days<\/span><\/span><\/span><\/span>
<\/span><\/span><\/li><\/ul>Total estimated level of effort: 20 consulting days.<\/span>
<\/span><\/span><\/p>5. Duty Station<\/span><\/span><\/span><\/b>
<\/span><\/span><\/div>
<\/span><\/span><\/div>Home\-based / Remote consultancy.<\/span><\/span><\/a>
<\/div><\/span>
Requirements<\/h3>6. The required expertise, qualifications, and expected experience to\nproduce the expected output or deliverables<\/span><\/span><\/span><\/b>
<\/span><\/span><\/div>- Advanced university degree (PhD and/or Master)\nin Communications, Marketing, Journalism, Public Relations, Digital Media,\nInformation Systems, International Development, or related fields.<\/span>
<\/span><\/span><\/span><\/li>- Demonstrated experience developing\ncommunications, branding, and digital engagement strategies.<\/span>
<\/span><\/span><\/span><\/li>- Experience supporting technology, open\-source,\ndigital public infrastructure, research\-for\-development, or multi\-stakeholder\ninitiatives.<\/span>
<\/span><\/span><\/span><\/li>- Proven ability to translate complex technical\nconcepts into accessible communications products for diverse audiences.<\/span>
<\/span><\/span><\/span><\/li>- Experience preparing launch materials, event\ncommunications, presentations, stakeholder engagement materials, and strategic\nmessaging frameworks.<\/span>
<\/span><\/span><\/span><\/li>
