Content Lead DNCLS15

Content Lead
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Role:\nContent Lead / Content Strategy & Marketing Specialist<\/span><\/b>
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Mode: WFO (Work From Office)
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Industry Type: EdTech / E\-Learning
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Functional Area: Content & Marketing
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Employment Type: Full Time, Permanent
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Role Category: Content / Marketing
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Experience Required: 3+ years
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Role\nSummary<\/span><\/b>
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Digital Nest is looking for a dynamic and creative Content\nLead who can drive content strategy, execution, and brand communication across\nmultiple platforms. This role requires someone with strong expertise in\ncopywriting, proofreading, SEO, graphic designing, and social media management.
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The ideal candidate should be detail\-oriented, highly\ncreative, and capable of leading content initiatives while ensuring consistency\nin brand voice and messaging.
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Key\nResponsibilities<\/span><\/b>
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1. Content Strategy & Planning<\/b>
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● Develop and execute content strategies aligned with\nbusiness and marketing goals.
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● Plan content calendars across digital platforms.
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● Ensure consistency in tone, messaging, and brand voice.
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2. Copywriting & Proofreading<\/b>
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● Create high\-quality content for websites, social media,\nads, and campaigns.
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● Proofread and edit content to ensure clarity, accuracy,\nand quality.
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● Maintain error\-free and engaging content across all\nchannels.
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3. SEO & Performance Optimization<\/b>
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● Implement SEO best practices in all content.
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● Conduct keyword research and optimize content for search\nvisibility.
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● Track content performance and improve rankings and\nengagement.
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4. Social Media Management<\/b>
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● Manage and oversee content across platforms like\nInstagram, LinkedIn, and Facebook.
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● Plan engaging posts, captions, and campaigns.
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● Monitor performance and optimize strategies for growth.
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5. Graphic Designing & Creative Support<\/b>
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● Create or guide the creation of visually appealing content\nand creatives.
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● Work on tools like Canva, Figma, or Adobe Suite for basic\ndesign needs.
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● Collaborate with design teams for high\-quality outputs.
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6. Team Management & Collaboration<\/b>
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● Lead and manage a team of content writers/designers (if\napplicable).
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● Assign tasks, review work, and ensure timely delivery.
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● Coordinate with marketing, sales, and design teams.
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Skills\nRequired<\/span><\/b>
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Communication & Writing Skills<\/b>
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● Excellent written and verbal communication skills.
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● Strong copywriting, editing, and storytelling abilities.
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● High attention to detail in proofreading.
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Content & SEO Expertise<\/b>
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● Strong understanding of SEO, keyword research, and content\noptimization.
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● Ability to create engaging and high\-performing content.
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● Experience in content planning and strategy.
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Social Media Expertise<\/b>
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● Proficiency in handling multiple social media platforms.
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● Strong understanding of content trends and audience\nengagement.
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● Ability to create and execute content campaigns.
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Design Skills<\/b>
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● Basic to intermediate knowledge of graphic designing\ntools.
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● Ability to create or guide visual content effectively.
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Leadership & Work Discipline<\/b>
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● Strong organizational and time management skills.
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● Ability to manage multiple projects and deadlines.
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● Leadership skills with the ability to guide a team.
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Technical\nSkills<\/span><\/b>
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● SEO tools (Google Analytics, Search Console, keyword\ntools).
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● Content management systems (CMS).
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● Canva, Figma, or Adobe tools (basic design knowledge).
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Education<\/span><\/b>
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● Undergraduate or Postgraduate degree in Marketing,\nCommunications, Journalism, or related field.
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● Certifications in Content Marketing, SEO, or Digital\nMarketing are a plus.
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Key\nSkills<\/span><\/b>
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Content Strategy, Copywriting, Proofreading, SEO, Social\nMedia Management, Graphic Designing, Content Marketing, Editing, Branding,\nCommunication Skills, Creative Thinking, Team Management.
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